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The research used content analysis to analyze the Chinese print advertising. It chose the print advertising that won the Longyin Awards as the object. The research investigated the variables about the years, pictures, colours, corpus, the rhetoric of pictures, the surrealism of pictures, Chinese characters, the Sinicism of pictures, the rhetoric of text, the types of slogan, the types of text, the types of proviso, spokesman, the usage of media ect. The purpose of this study is to discuss the trend of Chinese print advertising and the change of Chinese creative elements during the past ten years. Furthermore, the research hopes to provide theory guidance for further research and experience for the practitioner in china.
本研究采用内容分析的方法,以《龙吟榜》上榜的华文平面广告为研究对象,通过对这些代表华文平面广告最高水准的作品的年份、创意的载体、色彩、画面主体、画面展现方式、画面修辞表现法、超现实表现法、中国元素的图案表现、汉字表现法、文案修辞手法、标题类型、正文类型、随文、长文案、代言人以及异型媒体应用等相关变量的分析,全面系统地探讨华文平面广告创意十多年来的变化态势,希望为今后的华文平面广告研究提供新的理论指导,并为广告从业者以及关注华文广告发展的人士提供些许借鉴。
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Ed Bush, a spokesman at the jail holding some 340 men on suspicion of terrorism or links to al Qaeda and the Taliban, said more was involved than just an uproar over skivvies.
陆军中校布什教署的一位发言人在监狱举办约340个男子,他们涉嫌恐怖活动或与盖达有关联和塔利班说,更多的参与不仅仅是一种轩然大波超过skivvies 。
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In the past few months the spokesman of the ruling African National Congress, the head of South African Airways, the vice-chancellor of a university in the province of KwaZulu-Natal, the head of the national freight-rail service, the deputy head of the Land Bank (a leading provider of farm credits), the head of the South African Broadcasting Corporation, and the environment ministry's director-general—to name but a few—have been suspended, fired or forced to step down amid allegations of financial skulduggery.
过去几个月,执政党非洲民族议会发言人、南非航空公司总裁、KwaZulu-Natal省一所大学的副校长、全国铁路货运局局长、土地银行副行长、南非广播公司总裁,环境部司长──还有一些未列举出来──等因被控财务诈欺而遭停职、开革或被迫下台。
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But a spokesman for the charity said the aim was to create a smoke-free family.
不过该慈善团体的发言人说,活动目的是要创造无菸家庭。
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The socialist party spokesman ***said the victory was built on his party's achievements.
社会主义党发言人称,胜利是建立在社会主义党的成就基础上的。
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During that search officers found a suspicious substance, a spokesman for Avon and Somerset Police said.
期间,搜索人员发现一名形迹可疑的实质内容,发言人雅芳和萨默塞特警方说。
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We can't get in your car until you do, you know, the spokesman said soothingly.
让我们进来,我们不能在你的汽车,直到你做什麼,你知道,发言人说:抚慰。
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The spokesman for president Obama said the president spoke with Mr. Spector by phone and said he's very happy with the change.
美国总统奥巴马的发言人声称,总统和斯佩克特先生通过电话,说他很高兴看到斯佩克特先生转党。
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28 And Oct. 24. Company spokesman Chuck Herring would not say whether DigitalGlobe captured those images speculatively or at the request of a customer.
公司发言人Chuck Herring没有表明数字地球公司是否投机性的捕捉到那些图像或者受委托于需要图像的顾客。
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And the new local-government spokesman, Caroline Spelman, who has swapped her old job of party chairman with the grassroots' beloved, Eric Pickles, is cooler on localism than some Tories would like.
保守党前主席卡罗琳·斯贝尔曼与深受草根爱戴的埃里克·皮克尔斯交换职位后,成为新的地方政府发言人。她上任之后,似乎也不像某些保守党人期待的那样那么热衷于地方主义
- 相关中文对照歌词
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- 推荐网络例句
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As she looked at Warrington's manly face, and dark, melancholy eyes, she had settled in her mind that he must have been the victim of an unhappy attachment.
每逢看到沃林顿那刚毅的脸,那乌黑、忧郁的眼睛,她便会相信,他一定作过不幸的爱情的受害者。
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Maybe they'll disappear into a pothole.
也许他们将在壶穴里消失
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But because of its youthful corporate culture—most people are hustled out of the door in their mid-40s—it had no one to send.
但是因为该公司年轻的企业文化——大多数员工在40来岁的时候都被请出公司——一时间没有好的人选。