查询词典 production and marketing

Enterprises must innovate the marketing tactics and marketing way in order to meet knowledge type customer"s demands, Knowledge marketing has offered solved tools as innovative mode of marketing those enterprises in era of knowledge-driven economy, in the marketing system of knowledge, traditional 4Ps marketing association tactics also have been given the new meaning, formed the 4Is marketing association tactics (such as Individual product and service, Price Indenture, The Platform Bases onInternet, Knowledge Intercourse)that have already been realized and proved in practice, Except the innovation of marketing association, the way of knowledge marketing is innovating constantly too, Learning Marketing and Experience Marketing is two ways among them, They direct against three kinds of rare resources on the knowledged customer to design concrete marketing method, tool in order to obtain the knowledged customer"s attention and trust separately, Learning Marketing attracts the attention of the knowledged customer according to the knowledge learning and exchanging of enterprises" marketing employee, management employee and the whole society. Experience Marketing let knowledged customer participate in the course of the products or the service according to consumption experiencing, a kind of special marketing mode. Not only met the characteristic that the knowledged customer is fond of participation but also obtained the knowledge type customer"s trust.This article includes five chapters:Chapter one preface introduces such questions as writing background, original intention of the selected title and thinking frame in the writing course of this article and expounds the reason emphatically that how to choose knowledged customer to summarize the new customer group. Study is a way to obtain knowledge; knowledge is an achievement of study also includes the customer"s self- innovation, meanwhile, proves to the small difference between the customer and customer.Chapter two put forward the knowledged customer"s concept, defines the knowledge customer"s definition and analyze its intension and epitaxy, also discusses rare resources on the knowledged customer. This article defines the knowledged customer as those groups and individuals that utilize knowledge to guide one"s own consumption practice and constant study and carry on the knowledge innovation constantly, they have completely new traits different from the old customer, time

企业必须对营销策略和营销方式进行创新以满足知识型顾客的需求，知识营销作为知识经济时代企业的一种营销创新模式为我们提供了一个解决工具，在知识营销体系中，传统的4Ps营销组合也被赋予了新的意义，形成了4Is营销组合(即个性化的产品和服务Individual product and service、基于协商下的价格约定Price Indenture、基于网络的信息技术平台The Platform Bases on Internet、知识的交流Knowledge Intercourse)，4Is营销组合已被越来越多的企业意识到并在企业的营销实践中得到了验证；除了营销组合的创新，知识营销的营销方式也在不断地创新，学习营销和体验营销便是其中两种方式，它们针对知识型顾客身上的三种稀缺性资源设计具体的营销方法、工具分别用以获取知识型顾客的注意力和信任度，其中学习营销通过企业内部营销人员、管理人员和企业外部全社会的知识学习、交流来吸引知识型顾客的注意；体验营销则通过消费体验这种特殊的方式让知识型顾客参与到产品或服务的过程

Network Marketing, Multimedia Advertising, One-to-one Marketing, Direct Marketing, Focus Marketing ,Customer-oriented Marketing,Customer Interactive Marketing, Interactive Marketing, Experiential Marketing, Entertainment Marketing, Nonstore Marketing, Scripless Trading, and Online Seminars etc.

几乎包括了所有最新的营销理念，如：网络营销、多媒体广告、一对一营销、直复营销、分众营销、顾客导向营销、互动营销、体验营销、娱乐营销、无店铺营销、无纸化交易和在线研讨会等等。

Marketing ethic come down to corporation and sellers two arrangement:one side,to the maine body,modern enterprise are in a complex society system,its management campaign is meetly embodyed by marketing campaign.on the otherhand,to the marketing personnel,during the marketing they directly represent the behavior of corporation,namely marketing ethic is put up by the unit of marketing.reversely,customers and publics judge if it is good law and moral by marketing action of enterprise and carrying through marketing activity according to the corporation marketing ethic.

营销伦理涉及到企业组织和营销人员两个层次：一方面，从企业这个主体看，现代企业处于一个复杂的社会大系统中，企业的经营行为在相当程度上是通过营销活动表现出来；另一方面，从营销人员的行为看，他们在营销活动中，更是直接代表了企业行为，即营销伦理由营销活动中的个体表现出来。反过来，消费者及社会公众则是通过企业营销行为来判断其是否符合法律规定和社会道德要求。

The proposed framework has a strong significance in real practice. In part 4, in the terms of mushrooming new marketing methods, the paper applied them into city marketing. First, by studying state marketing, the part reminded city marketers to pay attention to the external policy environment for city marketing. This part focused on the method that helps city to develop by taking advantages of state marketing. Second, this part reminded city marketer to pay attention to the internal citizens environment, by focusing on the method that helps the city to form a composition of forces, which is taking advantages of social marketing, and conforming city value concepts. Third, by studying experience marketing, this part reminded city marketers that pay attention to the psychological factors of city customers in city marketing, focusing on the methods that strengthen the city attractiveness, which is taking advantages of experience marketing, and subliming the inner experience of city customers.

第四部分，将近年来涌现出的新营销方法应用于城市营销之中，首先，通过对国家营销的研究，提出不可忽略城市营销中的外部政策环境，重点研究了城市营销如何借国家营销之大势，得以借力发展的方法；其次，通过对体验营销的研究，提出不可忽视城市营销中的&城市顾客&心理因素，重点研究了如何借体验营销之递进，使&城市顾客&逐步对城市产生归属感，从根本上增强城市吸引力；第三，通过对社会营销的研究，提出不可忽视城市营销的内部环境，重点研究了如何借社会营销之内力，统一城市价值观，形成城市营销合力。

Personal Data · Sex: Male;· Age: 26;· National: Han;· origin: Heilongjiang Province · Address: Nangang District, Harbin · Tel:· Email: Work experience 2008.06 - 2009.03伍尔特 International Trading Co., Ltd., Guangzhou City, Guangdong Province Sales Engineer, Automotive Supplies Department Guangzhou Tianhe District is responsible for automotive aftermarket product sales and customer management · the work of the first month as a new sales champion · over-month sales of supplies to complete the task, was awarded · a single month over the completion of the development of new customers and successfully recovered money, get awards · customer product knowledge and sales skills training, to establish a stable customer relationship · the number of visiting customers per day over 12 and complete the area of collecting customer information · customer classification and delineation of the regional development of call plans and sales plans 2006.07 - 2008.05 Solid Thai Electronics Co., Ltd. Harbin Harbin, Changchun Sales Manager, Marketing Changchun region is responsible for products and automobile accessory retail sales management · 6 kinds of new products made in the FAW-Volkswagen and FAW Car's exclusive rights package · successful development of six retail Changchun agents, improve the sales network · Develop and implement marketing plans to make sales over the same period increased 30%, ranking the performance of the Department of Marketing · completion of the service staff product knowledge, work skills training, greatly increased the efficiency of its work · re-engineering customer profiles, to enable the marketing department to a unified customer profile management standardization Educational background 2002.09-2006.07 Harbin Institute of Technology Harbin, Heilongjiang Province Department of Management College of Business Administration Marketing Bachelor of Management Core courses: Marketing Management Consumer Behavior Market Research and Forecast Advertising Internet Marketing Promotion Management Skills and · Foreign Language Certificate 4 · motor vehicle driving license (C1)· NCRE three, good test drive Proficiency in the use of MS Office software, have e-commerce and Internet-related knowledge

个人资料·性别：男；·年龄：26；·民族：汉；·籍贯：黑龙江省·住址：哈尔滨南岗区·电话：· Email：工作经历 2008.06– 2009.03 伍尔特国际贸易有限公司广东省广州市销售工程师，汽车用品部负责广州天河区汽车售后产品的销售及客户的管理·工作第一月成为新人销售冠军·单月耗材销售超额完成任务，获得嘉奖·单月开发新客户超额完成并成功回收货款，获得嘉奖·对客户进行产品知识及销售技巧的培训，建立稳定的客户关系·每天拜访客户数超过12家并完成辖区内客户信息的收集·对客户进行分类并划分区域制定拜访计划和销售计划 2006.07– 2008.05 哈尔滨固泰电子有限公司哈尔滨、长春销售经理，营销部负责长春地区汽车配套产品及零售产品的销售管理·取得6种新产品在一汽大众和一汽轿车的独家配套权·成功开发长春地区6个零售代理商，完善销售网络·制定并实施销售计划使销售额较上年同期提升30%，营销部业绩排名第一·完成对服务人员产品知识、工作技巧的培训，使其工作效率大大提高·重新设计客户档案表，使营销部客户档案管理走向统一规范化教育背景 2002.09-2006.07 哈尔滨工业大学黑龙江省哈尔滨市管理学院工商管理系市场营销专业管理学学士核心课程：营销管理消费者行为学市场调查与预测广告学网络营销促销管理技能与证书·外语四级·机动车驾驶执照（C1）·全国计算机等级考试三级，机试优秀熟练使用MS Office软件，掌握电子商务和互联网相关知识

Develop KPIs and track performance - People management and development Requirement:- 5-8 years work experience, ideally with 3-5 years experience working in an e-commerce company - Experience with online marketing tactics, including: search engine marketing, search engine optimization, e-mail marketing campaigns and other interactive marketing campaigns, online affiliate marketing, banner ad marketing, online advertising, and content management - Experience with catalog management business - Experience with consumer marketing - Strategic thinking and analytical skills - Strong project management and executional skills -Strong leadership and interpersonal skills -Experience managing teams -Fluent in Mandarin Chinese and English is a plus verbal and written fluency

跟踪性能指标以及-——人们管理和发展要求：-- 5-8年工作经验，最好是3-5多年工作经验的电子商务公司网上营销策略，经验，包括：搜索引擎营销，搜索引擎优化，电子邮件营销活动和其他互动营销活动，在线从属营销、广告营销，网络广告，和内容管理用目录管理业务经历与消费市场经历——的战略思维和分析能力-强项目管理和执行能力-擅长于领导和人际关系技巧管理团队经验-流利的普通话和英语尤佳。

Main PPR, ABS, PEX Pipe Production Line, PVC, HDPE gas pipe production line, large-caliber hollow-wall winding pipe production line, silicon core pipe production line, steel-plastic composite, medical tube, nylon tube production line, PVC foam core pipe, with spiral pipe production line, posts and telecommunications perforated pipe production line, double-wall corrugated pipe, spiral pipe production line, peroxides, cross-linked polyethylene, pipe production lines, two-pipe extrusion production line, plastic board material production line, plastic foam picture frame-type material production line, SJYF plastic profile extrusion production lines, blow molding Blow Molding Machines, Single Screw eager, cold-cut granulator unit, with the parallel twin-screw extruder, SJSZ conical twin-screw plastic extruder, SJ single screw extruder, SRL-Z series mixing unit, SHR series high speed mixer, auxiliary products sold nationwide and exported to Southeast Asia more than 10 countries and regions.

主要有PPR、ABS、PEX管材生产线、PVC、HDPE燃气管生产线、大口径中空壁缠绕管生产线、硅芯管生产线、、钢塑复合、医用管、尼龙管生产线、PVC芯层发泡管、内螺旋管生产线、邮电通讯多孔管生产线、双壁波纹管、螺旋管生产线、过氧化物、交联聚乙烯、管材生产线、双管挤出生产线、塑料板材生产线、塑料发泡镜框型材生产线、SJYF塑料挤出异型材生产线、吹塑中空成型机、单螺杆热切、冷切造粒机组、同向平行双螺杆挤出机、SJSZ锥形双螺杆塑料挤出机、SJ单螺杆挤出机、SRL-Z系列混合机组、SHR系列高速混合机、辅机系列产品畅销全国并出口东南亚等十多个国家和地区。

Business:Δ production and marketing 15 KHZ, 20KHZ various sizes of plastic ultrasonic welding machine;Δ plastic production and marketing of various specifications High Frequency Weld, synchronous links, induced induction machine;Δ production and marketing of plastic welding machine rotary;Δ electric production and marketing of plastic weld Machine;Δ production and sales of various non-standard specifications for plastic welding machine;Δ professional design and manufacture of various specifications welding the first mold all kinds of welding and maintenance equipment; Note: welding the first mold and mechanical maintenance warranty period of three months, the new machine - Use of one year.

经营范围：Δ产销15KHZ、20KHZ各种规格超声波塑胶熔接机；Δ产销各种规格高周波塑胶熔接、同步熔断、诱导感应机；Δ产销旋转式塑胶熔接机；Δ产销电热式塑胶熔接机；Δ产销各种规格非标式塑胶熔接机；Δ专业设计制造各种规格焊头模具及维修各类焊接机械设备；注：焊头模具及机械维修保用期三个月，新机器保用期一年。

The new circumstances that the discrete manufacturing enterprise is confronted with are analyzed; the function and configuration of production system is expounded; the research actuality and contents about production system capacity in the discrete manufacturing enterprise are summarized; the main research contents in this paper are developed.2. The calculating and analytical methods about production system capacity are studied systemically, a model to calculate rough-cut capacity instantly in "excel" table style is designed, the means to analyze production capacity in different production mode are brought forth, and the balance tactics of production capacity versus load are put forward.3. The application characteristics used in production system about the methods of Computer simulation and CRP in the MRPII/ERP are analyzed and compared; the advantages of Computer simulation method are pointed out; and the simulation researches aiming at production system capacity are implemented by Ithink simulation software.4. A simulation model is founded under the analysis of production system capacity in the production system background of a firm; the change instances of yield, output rate and WIP in the production system are simulated by the action of procurement cycle, machining time, setup time and so on. 5. The change instances of production capacity in the assembly stage are simulated , and rational employees are obtained.

本文主要进行了以下几个方面的研究：1、分析离散型制造企业面临的新情况，阐明生产系统的功能和结构，对离散型制造企业生产系统生产能力的研究内容和现状进行分析，提出本课题的主要研究内容。2、在系统地研究生产系统生产能力的计算和分析方法后，设计了用Excel表快速计算粗能力的方法；给出不同生产方式下的产能分析方法，并提出产能与负荷平衡的策略。3、比较和分析了MRPII/ERP的能力需求计划方法与计算机仿真方法在生产系统中的应用特点，指出计算机仿真方法的优势，并用Ithink仿真软件对企业生产系统生产能力进行了仿真研究。4、以A公司的生产系统为背景，在对生产系统生产能力分析的基础上建立了仿真模型，模拟了在采购周期、加工时间、调整时间以及返工率、废品率、机械开工率等因素作用下生产系统的产量、产出率和在制品数量的变化情况。5、研究在装配阶段生产能力的变化情况，通过仿真优化后确定合理作业人员数量。

In this paper, introducing service marketing strategy request is raised surrounding enterprise total strategy before analyzed the industry of PCG company, market and marketing circumstances. First, according to the PCG company realistic situation and depending on the theory of service marketing, it is built that the PCG company customer service marketing strategy, which takes customer as service center. Second, analyzed the producing reasons of different service quality in PCG company and solved remediable measure of the gap. Finally, build a system of service marketing and manage the service quality so that guarantee to carry out PCG company service marketing strategy.

本文通过对PCG公司所在行业、市场营销环境的分析，围绕企业总体战略提出了导入服务营销战略的要求；根据PCG公司的现实情况，借助服务营销理论，建立了以顾客为中心的PCG公司服务营销组合策略；分析了PCG公司服务质量差距产生的原因，以及解决差距的补救措施；通过设计服务营销体系和进行服务质量管理，保证PCG公司服务营销策略的实施。

"Bird Man's Diary, Butting on the Love Island", Changsha, China

2008年"鸟人日记，顶在爱情岛"，中国长沙

As long as they were in the service of a family of wizards, their magic would remain dormant.

只要他们一天为家庭服务，他们的法力就潜藏不动。