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This article adopt empirical research,principal research:at trace contemporary times marketing theory handle bankers card marketable foundation,from approach ICBC xuzhou branch at peony card trade development open question start with,by using the advanced data inventory technology we can easily get a series of business solution methods which contains a detailed trading data. Finally the conclusion draws from a combined factor of client contribution, client characteristic and client trading habit. The bank card's target market and market segmentation can be achieved. Based on the abundant analysis of the database and referring to the previous conclusion, it studies the divided parts of 7Ps which are suitable for the development of Peony card in xuzhou.

本文采用实证研究的方法,主要研究:在追溯现代营销理论运用到银行卡市场的基础上,从探讨工商银行徐州分行在牡丹卡业务发展中存在的问题入手,运用数据仓库对徐州分行牡丹卡客户的客户贡献、客户特征、客户交易行为习惯等特征进行分析得出结论,结合该行实际和特点,提出了一套比较适合徐州工行牡丹卡业务发展的产品、价格、渠道、促销、人员、服务过程和有形展示服务营销策略组合。

Reasonable use gimmick of survey of the market on the net to have principal value to market sale strategy.

合理利用网上市场调研手法对于市场营销策略具有首要价值。

Accordingly, study modern market economy can grow a principle continuously, economy of modern to promoting market can grow continuously, have principal academic port and real value.

因此,探究现代市场经济可持续发展原理,对于促进现代市场经济可持续发展,具有重要的理论意义和现实价值。

Accounting earnings can provide value relevant information to investors in China′s stock market.We choose the persistence of earnings, one of the factors that contribute to the quality of accounting earnings, as the start point of our research and use the profit from principal operations as the proxy variable of permanent earnings to examine whether the market can differentiate the accounting earnings of different persistence.

在其他研究证明了中国上市公司的会计盈余具有信息含量的基础上,本文选择了影响会计盈余质量诸因素中的一个方面———会计盈余的持续性作为研究的出发点,以在上海证券交易所上市的股票为研究对象,用主营业务利润作为公司永久性盈余的表征变量,检验市场能否区分持续性不同的会计盈余。

In the part of empirical analysis of Chinese IPO first-day return, the difference between existing study and this study is that we use principal components analysis to extract from five factors to construct investors'sentiment index, add it to controled varibles, on which we examine the influence of offering mechanism on IPO first-day return. Moreover, we gather statistics and compare the IPO holding return for lockup period between fixed-price-class offering method and bookbuilding-class offering method, as well as price range between Chinese A-share market and Hongkong stock market, which prvide comprehensive evidence to appraise Chinese IPO bookbuilding mechanism. 2. Compare to the existing literatures which consider discount or allocation, incentive allocation and discount are considered at the same time in optimal mechanism design in this dissertation, and the offering bottom price is introduced to the price range. We investigate the relationship between price range and allocation quantity, and obtain the optimal price range and allocation strategy so that the advantages of independent allocation are reflected. On the other hand, the disadvantages of independent allocation are reflected in the manipulation in case of no restriction on IPO allocation. To distinguish from the existing literatures, bookbuilding mechanism is introduced to the model. We study the allocation strategy adopted by the underwriter in the pooling equilibrium of manipulation. In addition, we analyze the incentive compatibility conditions to which the existence of pooling equilibrium should satisfy and examine some factors'impact on the existence of manipulation.3. In bookbuilding without independent IPO allocation, Chinese realistic IPO background is considered and the condition of bookbuilding and fixed-price hybrid offering is added. Divide bookbuilding and fixed-price hybrid offering into sequential hybrid and simultaneous hybrid, and point out that the key points of subscription strategy in the two kinds of hybrid are different. Through modeling and simulation we obtain the impact of institutional investors'subscription strategy on bookbuilding without independent IPO allocation, which fill the gap in related research. Moreover, in the part of IPO bookbuilding with over-allotment option, the pricing strategy is divided into hot-IPO strategy and weak-IPO strategy. Take into account the procedure of Chinese IPO with over-allotment option, it presents how the underwriter determines the pricing strategy and what effect it brings to offering price and issue size through modeling and simulation. Therefore, it is instructive as a complement to existing literatures.

此外,对我国A股市场询价发行方式与固定价格发行方式下的IPO锁定期到期时持有收益率、以及我国A股市场与香港市场的询价发行价格区间进行了统计比较,为评价我国IPO市场的询价发行提供了比较全面的依据。2、相比已有文献仅考虑折价和分配中的一种激励措施,本论文在有自主配售权下的机制设计中并用了分配与折价两种激励措施,并且在价格区间的制定中引入发行底价,考察了价格区间与分配量之间的关系,得到最优的价格区间和分配策略,从中体现自主分配权的优点;在有自主分配权下的操纵行为研究中则体现了自主配售权的弊端,与已有文献不同的是,在模型中引入了累计投标询价机制,研究了承销商在混同均衡操纵中采取的分配策略,并对操纵存在的条件进行分析讨论,得出各个因素对混同均衡操纵存在的影响。3、在无自主分配权下的询价发行中,充分考虑了我国实际应用的背景,加入了与固定价格发售混合的条件,并将询价与固定价格混合发行分为序贯与同步两种方式,指出机构投资者在两种情况下申购策略的侧重点各有不同,通过对序贯混合发行方式下的网下累计投标策略以及同步混合发行方式下的资金分配策略的模型建立和数值仿真,考察了机构投资者申购策略对无自主分配权下的询价发行的影响,填补了相关研究文献的空白;在包含超额配售选择权的询价发行中,将发行定价策略分为热销策略和弱销策略,在考虑了我国含超额配售选择权的发行流程下,通过建模以及数值仿真得出承销商会对发行定价策略作出怎样的选取,进而会对新股发行价格、发售数量产生怎样的影响,对目前相关研究的缺乏做出了有益的补充。

The precondition and principal part of option and option trade in electricity market is expatiated in this paper,the classification and relationship among those option trades are declaimed,the applications of option tools in electricity market is also enumerated.How ...

价格的过度波动容易造成市场的不稳定及系统运行安全的隐患,如何使整个电力市场的运行建立在长期价格信号和理性交易之上,避免因市场参与者的盲目和短期行为造成电力价格过度波动,已经

Government is one of principal entities of economic activity. Market failure is the necessary outcome of market function.

政府是经济活动的主体之一,市场失灵是市场运行的必然产物。

Government is one of principal entities of economic activity. Market failure is the necessary outcome of market function.

政府是活动的主体之一,市场失灵是市场运行的必然产物。

My nature scientific research circumstance has occurred an important change, colleges have become one of the principal part in market competition. Therefore, today, the competition of market economy is very inspirited, how to construct and manage the group team of college is very important.

我国的科研环境已发生了重大变化,高校已逐步成为市场竞争的主体之一因此,在市场经济激励竞争的今天,高校科研团队的建设与管理十分重要。

Survey data makes clear, market of game of our country network rises significantly, at present dimensions of user of game of our country network already amounted to 55.5 million person, pay charge door scale to increase further among them, had become the principal force that urges battalion of industry of domestic network game to restrain growth; In the meantime, low age change, low record of formal schooling, low income is group of user of game of our country network present the remarkable feature that give, this also increased network game market undoubtedly supervise and manage difficulty.

调研数据表明,我国网络游戏市场显著增长,目前我国网络游戏用户规模已达5550万人,其中付费用户比例进一步增加,已经成为推动国内网络游戏行业营收增长的重要力量;同时,低龄化、低学历、低收入是我国网络游戏用户群体的呈现出的显著特征,这也无疑加大了网络游戏市场的监督和管理难度。

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The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应,而且减少跟风的可能性。

The new PS20 solar power tower collected sunlight through mirrors known as "heliostats" to produce steam that is converted into electricity by a turbine in Sanlucar la Mayor, Spain, Wednesday.

聚光:照片上是建在西班牙桑路卡拉马尤城的一座新型PS20塔式太阳能电站。被称为&日光反射装置&的镜子将太阳光反射到主塔,然后用聚集的热量产生蒸汽进而通过涡轮机转化为电力