查询词典 package advertising

The SJMC took tea to China during an intensive, three-week Advertising a2b course at Shanghai International Studies University last month.Senior Instructor Mindy Kiger Cheval and Associate Professor David Slayden gave 50 students and 10 advertising professionals a crash-course on American advertising.

6月17日，美国科罗拉多大学校园网的《热点追踪》栏目刊登了名为《把茶叶销往中国市场挑战广告专业学生》（Selling tea to China challenges advertising students）的图片专题文章，以生动的描述回顾了举办于今年5月的科大新闻传播学院和我校新闻传播学院的合作项目――"广告a2b"项目，对项目的成功举办给予高度评价。

DAGMAR, another standard in the repertoire of advertising theories, stands for Defining Advertising Goals for Measured Advertising Results .

DAGMAR，是广告理论所有组成部分中的一种标准，代表广告效果评估。

The goal of this thesis is to protect fair competition of the market and consumer's rights and interests, chapter one is the introduction, the aim and the motive of the research and research range; Chapter two is the advertising summary, recommend meaning , introduce the regulation of false or misleading advertisement in our country and foreign countries; Chapter three collects the cases regarding false, untrue or misleading advertisement from Consumer Protection Law and Fair Trade Law, as well as the documents and theories in order to form important basis to make out a set of judgment criterion with four stages to determent a false, untrue or misleading advertisement at Chapter four. Chapter five focuses on the civil liabilities of advertising media of the advertising agency; Chapter six is the conclusion which gives suggestion to improve recent determination structure on false, untrue or misleading advertisement.

本文以保护市场之公平竞争以及消费者权益的角度为出发，第一章为绪论，说明研究动机研究方法与研究范围；第二章为不实广告概述，介绍不实广告之意义以及我国与国外对其之法律规范作说明；第三章为收集消费者保护法与公平交易法的相关案例以及文献与学说形成判断不实广告架构的重要依据，而在第四章对於我国判断不实广告之原则做个重新建构，按虚伪不实与引人错误系两种不同之概念，本文依其拟制出一套新四阶段的不实广告判断准则；第五章系整理不实广告的关系人企业主、广告媒体业、广告代理业之民事责任并分析其所负之责任；第六章为结论并提出改善我国不实广告之判断准则之建议。

In the history of the development of advertising and advertising professionals in teaching, creativity and strategy are often dominant, thus resulting in the advertising media in a secondary position.

在广告发展的历史中和广告专业教学中，创意和策略经常占有主导地位，致使广告媒介处于次要的地位。

This text explains on the advertising agent of media especially , readers probe into together, discovery of expecting to be able to be new. End of article enumerate domestic media agency circle little famous professional media case of agency company, can see some epitome of the advertising agent of China's media from his development course, see the development future of advertising factorage of China's media at the same time !

本文重点就媒介广告代理进行阐述，在文章的最后列举了国内媒介代理界小有名气的专业媒介代理公司的案例，从其发展历程中可以看到中国媒介广告代理的一些缩影，同时也看到中国媒介广告代理业的发展未来！

Advertising Language is the fulcrum of advertising life, he was at the heart of advertising.

广告语言是广告生命的支点，他在广告中处于核心地位。

We have our own patent technology and registered trade mark for industry printer, digital imprinter, laser engraving machine, CNC router and CNC mould machine. Our products have been widely used in advertising industry, wood industry and mould industry. We also supply the expendable for advertising industry such as ink, cloth and so on. We are one of the most professional suppliers for advertising equipment and the expendable in P.R. China.

恒泽基业公司主要生产具有自主技术产权及注册商标的数码喷绘机、激光雕刻切割机、CNC雕刻镂铣机、数控模具机等适用于广告、木工机械、模具行业的专用设备，同时生产广告业所需的耗材、墨水、卷布等产品，可以说是中国最具专业的广告设备、耗材生产供应商。

Statistics show that last quarter Haidian Business Bureau advertising section and the monitoring of newspapers and magazines in various media advertising 90,934, 45 suspected illegal advertising.

统计数据显示，上季度海淀工商分局广告科和各工商所监测各种报刊杂志媒介广告90934条，涉嫌违法广告45条。

The research used content analysis to analyze the Chinese print advertising. It chose the print advertising that won the Longyin Awards as the object. The research investigated the variables about the years, pictures, colours, corpus, the rhetoric of pictures, the surrealism of pictures, Chinese characters, the Sinicism of pictures, the rhetoric of text, the types of slogan, the types of text, the types of proviso, spokesman, the usage of media ect. The purpose of this study is to discuss the trend of Chinese print advertising and the change of Chinese creative elements during the past ten years. Furthermore, the research hopes to provide theory guidance for further research and experience for the practitioner in china.

本研究采用内容分析的方法，以《龙吟榜》上榜的华文平面广告为研究对象，通过对这些代表华文平面广告最高水准的作品的年份、创意的载体、色彩、画面主体、画面展现方式、画面修辞表现法、超现实表现法、中国元素的图案表现、汉字表现法、文案修辞手法、标题类型、正文类型、随文、长文案、代言人以及异型媒体应用等相关变量的分析，全面系统地探讨华文平面广告创意十多年来的变化态势，希望为今后的华文平面广告研究提供新的理论指导，并为广告从业者以及关注华文广告发展的人士提供些许借鉴。

This report will analysis differences amoung soft selling adverting, news advertising and hard advertising; and also dicuss the special characteristics of soft selling advertising together with its futher developing capability, so that the reader can get a full understanding of the soft sell advertiorial phenomenon.

本文就软文与新闻、硬广告的区别，针对目前的软文市场现状，粗谈如何利用软文特性更好的操作软文及软文的发展前景，让大家对软文广告现象有一个比较全面和深入的了解。

But this is impossible, as long as it is engaging in a market economy, there are risks in any operation.

但是，这是不可能的，只要是搞市场经济，是有风险的任何行动。

We're on the same wavelength.

我们是同道中人。