查询词典 marketing

The microenvironment of the enterprise is analyses, which includes the survey .advantage and disadvantage analysis of Tengen company. The strength of the company and the market of Tengen electrical apparatus are analyses by utilizing GE model. And the marketing situation in the future is forecast. The structure of Tengen electrical products is analysed and the situations of various kinds of products in market are analyses by means of Bostons matrix method. The marketing target of Tengen is presented by using subdivision principles to analyses the market of Tengen. The weak links of the company in the marketing are found through comprehensive analysis of the marketing situation of Tengen company. The counter meashres and advice in marketing are presented for Tengen company.

本论文共分六章：在第一章引言部分中对本论文的研究背景及意义，研究宗旨、目标及范围做了说明；第二章中对一些营销的基本理论做了总结回顾：第三章从企业的外部环境入手对低压电器市场的市场竞争、用户情况、国内外差距、政策问题、技术发展趋势做了分析；第四章对企业的内部条件做了分析，主要运用了SWOT分析法，另外运用波士顿矩阵法、GE模型对产品结构及公司在市场竞争中的实力情况做了分析；第五章根据前面的分析得出了企业应该制定歧异性的集聚战略；在战略的指导下，作者提出天正公司应该采取的几种竞争策略，如渠道策略、直接营销策略、关系营销策略、综合促销策略等；第六章中对论文做了简要总结。

At last, the three level development strategies of commercial bank's enterprise pension business were proposed by using strategic management theory. These three level strategies are the corporate level strategies, the business level strategies and the operational level strategies. On the corporate level strategies, financial holding group model could be used to provide comprehensive enterprise pension service. On the business level strategies, the competitive strategies of differentiation and focus and the cooperative strategies used in the development of mixed management could be applied. On the operational level strategies, seven marketing development methods were proposed. They are fulfilling the construction of enterprise pension marketing channel, strengthening overall marketing and linkage marketing; differentiating customers and markets using multi-level marketing skill; strengthening advertisement of enterprise pension knowledge, developing potential customers of enterprise pension and etc.

最后，文章运用战略管理的理论方法全面提出了商业银行企业年金业务的三个层次发展战略：在公司层战略上，提出以金融控股集团模式提供企业年金综合服务；在业务层战略上，提出了以差异化和集中化为主的竞争战略和贯穿于混业经营发展过程中的合作战略；在经营层战略上提出了完善企业年金的营销渠道建设，加强整体营销、联动营销；细分客户、细分市场，采取多层次营销策略；加强企业年金知识的宣传普及，挖掘企业年金潜在客户等七大发展策略。

Then,the focus of an analysis such as the hotel's marketing strategy,market positioning strategy: According to the expense community's different characteristic,may further divide to the market segmentation,can do clear about the positioning,brand strategy:Self-creating Brand Model,Union Dealing Brand Model,Franchise Model,Management Contract Model.service standardization strategies:The service only then has standardized,the service quality can unify,diverse chain strategy:The hotel industry particularity causes the chain operation value may be bigger.Internet marketing strategy:The network sale system of hotel has the revolutionary marketing innovation of the hotel,obtained some to the economy hotel profession enlightenment,and proposed according to the above suits the Chinese economy hotel industry under the recent round big development marketing strategy,such as:differentiation,branding,standardization,chain,the Internet marketing strategy and so on.

而后，重点分析了如家酒店的营销战略，从市场定位策略：按照消费群体的不同特点，可以对市场进一步划分，做出明确定位；品牌化策略：自创品牌模式、联营品牌模式、特许经营模式、委托管理模式；服务标准化策略：服务只有标准化了，服务的质量才能统一；多样化连锁策略：酒店业的特殊性使得连锁的价值更大；互联网营销策略：酒店网络销售系统是具有革命性的酒店营销创新；并据此提出了适合中国经济型酒店行业在新一轮大发展下的营销战略，如：差异化、品牌化、标准化、连锁化、互联网化等营销策略。

Cultural marketing is one of marketing measures modern enterprises canonize and a marketing idea as the result of modern enterprise marketing developing continuously. It aims at providing stable and healthy market base and society surrounding for enterprises to develop and operate smoothly for long.

文化营销是现代企业营销推崇的营销方式之一，是现代企业营销不断发展进步的营销理念，旨在为企业的长期稳定健康地发展运营奠定稳健的市场基础和社会环境。

This thesis is on the foundation of the comb of destination marketing literature in the domestic and international studies. From the key concept of strategic marketing "value", the destination is a platform where value is created and transferred. Regarding the management process of destination marketing strategy as the noumenon, through the analysis of value theory, epistemology and methodology, the text constructs the destination marketing strategy theory.

本文在对国内外目的地营销文献梳理的基础上，从战略营销的核心概念"价值"入手，视目的地为一个价值创造和实现的平台，以目的地营销管理过程为本体，重点通过对目的地营销战略的价值论、认识论、方法论和运行平台的分析和论述来构建旅游目的地营销战略理论。

Based on the analysis of e-marketing, macro-strategies and micro-application of e-marketing are emphasized, A new concept is suggested, that is e-communication, e-research and e-trade which could be combined together to realize e-marketing. We suggest that we should make full use of all technique methods and communication patterns provided by e-business rather than limiting on simply e-advertisement or product promotion. According to the special features of e-marketing we can approach to choose the best e-trade pattern different with traditional way, such as trade information consignation obtain, electro-media, and virtual company etc.

基于对电子营销的分析，本文着重阐述了电子营销的战略及具体的实施方式，提出利用电子沟通、电子调研、电子贸易综合实现电子营销的概念，认为电子营销不应仅使用简单的电子广告，产品推荐等营销手段，而应充分利用电子商务所能提供的所有技术手段与交流方式，并根据电子商务的特点，选择不同于传统营销的营销方式。

Firstly, the self-owned business hall, one to one marketing channel and 1860 hotline are core. Secondly, franchising store, bank cooperation and post cooperation are main body. Thirdly, specified distribution store and its subsidiaries are main selling power. Fourthly, network business hall, self-help service system and phone-bundled distribution are new type service channels. Lastly, establish the multi-channels that the above-mentioned models exist together.Constructing the informative service marketing channels, utilizing the promoting and controlling methods, improving the efficiency of managing service marketing channels and the loyalty degree of social marketing channels, in a result, form the core competitiveness of Hunan Mobile Communication Company.

针对各种模式所服务的用户群体和服务手段，提出了以自办营业厅、一对一直接渠道和1860客户服务热线为核心，特许经营店和银行邮政合作为服务主体，指定专营店及其下辖的普通代理店等为主要销售力量，网上营业厅、自助服务系统和手机捆绑销售等为新型营销服务形式的多种形式并存的混合型服务营销渠道模式，以服务营销渠道信息化为手段，采取相应的激励和控制方法，提高服务营销渠道的管理效率和社会营销渠道的忠诚度，营造湖南移动通信公司的核心竞争优势。

This article through the research experience type entertainment marketing concept and the marketing construction, the multianalysis Mongolia cow dairying and Hunan Wei Shiyi the industry cooperation carried on the experience type entertainment marketing the background, the same goal expense group as well as their depth cooperation obtains the success the valuable experience, as well as it hastened by this analysis experience type entertainment marketing good and bad points in our country's development potential.

本文通过研究体验式娱乐营销的概念及其营销架构，详细分析了蒙牛乳业与湖南卫视异业合作进行体验式娱乐营销的背景、相同的目标消费群以及他们深度合作取得成功的宝贵经验，以此分析体验式娱乐营销的优缺点以及它在我国的发展势趋。

Luxury marketing is different from the average residential marketing, marketing audience has not been universal, which is mainly directed against a specific group of people to start marketing, this group of people have a lot of wealth, they often travel in airports, ports, so luxury is often at the airport, ports and cities on the main roads large signs advertising, waterside Huadu Phase I, Phase II is the case, the effect is very remarkable.

奢侈品营销不同于住宅的平均销售，营销受众尚未普遍，这主要是针对特定人群开始销售，这组人有很多的财富，他们经常旅行的机场，港口，所以往往是在豪华的机场，港口和城市的主要道路大型标志广告，水边花都第一阶段，第二阶段的情况下，效果非常显着。

As long as enterprises take a proper marketing tactics enactive marketing activity, the speed of marketing organization can improve and the marketing system responsibility to market may quicken accordingly.

只有采取特定的策略激发营销活动的活力，营销组织的速度才有可能提升，只有营销组织的速度得到提升，营销系统的市场响应能力才可能得到增强。

"Bird Man's Diary, Butting on the Love Island", Changsha, China

2008年"鸟人日记，顶在爱情岛"，中国长沙

As long as they were in the service of a family of wizards, their magic would remain dormant.

只要他们一天为家庭服务，他们的法力就潜藏不动。