查询词典 marketing mix

The process consists of:First of all, basing on the statistical data through a market survey, this paper uses the methods of principal component analysis and K-means clustering to analyze the AIO lifestyle variables and divides college notebook market into social-oriented consumers market, economy - oriented market, self-oriented consumer market and fashion-oriented consumer market from the perspective of lifestyle;In the following, make analysis of the differences on the assessment of the product attributes in different segment markets to support the marketing strategies for Lenovo;Finally, in accordance with the college segment of the consumer lifestyle preferences and product characteristics, choose the differentiation strategy and gives recommendations on marketing mix strategy for Lenovo.

主要工作如下：首先，本文通过市场调查获取数据，以AIO生活方式变量作为集群划分的基础，通过主成份分析法和K-means聚类，将高校笔记本市场从生活方式的角度细分为社交导向型消费者市场、经济导向型消费者市场、自我导向型消费者市场和时尚导向型消费者市场；接着，本文研究了按生活方式划分的各高校消费者集群在产品属性评估上的差异，从而得出各细分市场的特征，为营销战略的制定提供支持；最后，根据各高校细分市场消费者的生活方式上的特点和产品偏好，实施差异化战略，在各细分市场给联想笔记本提出市场营销组合策略方面的建议

This paper based on Wahaha Company in Chongqing carbonated beverage business, targeted the actual marketing work of sales company in Chongqing,used Porter's five integrated force model, SWOT and marketing mix, and other related marketing and strategic theory, through the company's external and internal environment analysis,has identified the opportunities and threats,advantages and disadvantage compared to competitors the company face with, and put forward the company's marketing strategy,finally worked out the the marketing mix strategy and the corresponding security measures in details.

本文以娃哈哈公司在重庆碳酸饮料业务为对象，针对重庆销售公司营销工作中实际情况，综合运用波特五种力量模型、SWOT分析方法以及营销组合等相关营销及战略理论，通过对公司内外部环境分析，识别出公司面临的机会与威胁以及相对于竞争对手的优势、劣势，提出了公司的市场营销战略，最后制定出详尽的营销组合策略以及相应的保障措施。

This paper based on Wahaha Company in Chongqing carbonated beverage business,targeted the actual marketing work of sales company in Chongqing,used Porter's five integrated force model,SWOT and marketing mix,and other related marketing and strategic theory,through the company's external and internal environment analysis,has identified the opportunities and threats,advantages and disadvantage compared to competitors the company face with,and put forward the company's marketing strategy,finally worked out the the marketing mix strate gy and the corresponding security measures in details.

本文以娃哈哈公司在重庆碳酸饮料业务为对象，针对重庆销售公司营销工作中实际情况，综合运用波特五种力量模型、SWOT分析方法以及营销组合等相关营销及战略理论，通过对公司内外部环境分析，识别出公司面临的机会与威胁以及相对于竞争对手的优势、劣势，提出了公司酒店营销论文范文的市场营销战略，最后制定出详尽的营销组合策略以及相应的保障措施。

Chapter 5 is the study of marketing mix base on CRM, in the chapter a viewpoint is put forward ,that believe the foundation of the marketing tactics of DZ Technology is relation marketing and CRM, and elaborates some idiographic marketing mix factor as Product ,Brand,Services,Price,Sale,Promote,Place and People etc.

第五章为基于CRM的营销策略优化组合的研究，提出了关系营销和CRM应是DZ科技营销策略的基础，并对产品及品牌、服务、价格、销售、促销、渠道、员工等具体营销策略要素进行了研究阐述。

Marketing Mix is an important component of marketing strategy, one of the major concepts in modern marketing.

营销组合是整个营销战略的重要组成部分，是现代营销学的主要概念之一，是指公司为使目标市场产生预期反应而整合的一系列可控的、策略性的营销工具。

The purpose of this study was aims to sports lottery type, and marketing mix activities was purchase relations The study bases on sport lottery, types of lottery, marketing mix, purchase intention, theory and evidenced research literatures.

本研究目的主要在於了解运动彩券销组合活动、型与购买意愿关系，主要根据销组合、彩券型、运动彩券、购买意愿之与实证研究，建构本研究架构与问卷。

On the basis of theoretical analysis in this paper, it fixes the specific marketing mix strategy, and by using of integrated marketing communication theory, it puts forward Daiyunshan mineral water integrated marketing communication strategy.

本文在理论分析的基础上，确定了戴云山矿泉水有限公司具体的营销组合策略，并运用整合营销传播理论，提出了戴云山矿泉水整合营销传播策略。

This article tries to center on marketing concept, directed by customer needs (whoremaster/sex consumer) and desire, and, by means of marketing integration, to achieve organization objectives, customer satisfaction, feedback and a win-win strategy. Besides, a feasibility analysis of the applied alternative of marketing mix to the sex industry is done, which may serve as the reference for related institutions to make "TQM of the sex industry."

本文首选试以行销观念为主轴符合顾客需要，另以顾客需求与欲望为导向，藉向行销整合达成组织目标不、满足顾客、回馈大众与达成双赢为宗旨，其次以行销组合方案於性产业机构之运用做分析，方以作为未来相关机构拟订「性产业品质管理」政策之参考。

The author proposes the dynamic simulation model of marketing management system and a marketing mix effectiveness simulation system based on the research about theories and methods of management system simulation and marketing management. In the meanwhile, the author makes a detailed research of development trend of the simulation technology applied in marketing management, and deliberates the probability range about how to apply the three simulation technology in the field of marketing management in the future.

作者基于对管理系统模拟技术和市场营销管理理论与方法的研究，分别提出了企业市场营销管理系统的动态模拟模型，以及基于竞争者响应行为的营销策略组合效应的模拟模型，并研究了市场营销管理中模拟技术应用的发展趋势，探讨了三种新型模拟技术在市场营销管理领域应用的可能范围。

Ltd. marketing combined mode .Through studied marketing combined mode tactics of Shanghai Ruanda ElectronicsTechnology Co. Ltd., it strive to offer a kind of reference foundation which combine with the theory and the practice in order to this company made up software marketing mix tactics and make Shanghai Ruanda Electronics Technology Co.

本文通过对软达公司营销组合策略的研究，给该公司软件营销组合策略的制定提供了理论与实践相结合的参考依据，希望能使软达公司在未来国内日益激烈的软件销售市场环境中能够占据更大的市场份额、赢得更多的利润和目标客户。

According to the clear water experiment, aeration performance of the new equipment is good with high total oxygen transfer coefficient and oxygen utilization ratio.

曝气设备的动力效率在叶轮转速为120rpm～150rpm时取得最大值，此时氧利用率和充氧能力也具有较高值。

The environmental stability of that world - including its crushing pressures and icy darkness - means that some of its most famous inhabitants have survived for eons as evolutionary throwbacks, their bodies undergoing little change.

稳定的海底环境─包括能把人压扁的压力和冰冷的黑暗─意谓海底某些最知名的栖居生物已以演化返祖的样态活了万世，形体几无变化。