查询词典 market segmentation

This is necessary to help banks form their marketing strategy. In this research, the EKB model is used as a conceptual framework, and the AIO lifestyle variables are used as a basis for market segmentation.

此外，从不同消费群体的角度去探讨对产品偏好上的差异，希望有助於银行业者拟定其行销策略之参考。

AIO life style variables are employed for market segmentation; the research subjects are 57,298 college students in Kaohsiung; and this empirical study applies factor analysis, cluster analysis, chi-square test, discriminant analysis, ANOVA and Scheffe test.

以AIO生活型态变做为市场区隔基础、研究对象为大高雄地区大学日间部学生57，928人，用因素分析、集群分析、区别分析、卡方检定、变分析及雪费检定等统计方法进实证研究。

The object of the study is consumers in Taipei city, and the study used AIO life style scale as the base of market segmentation. Data was collected by using questionnaires based on innovation adoption process, product attributes of portable multimedia player, and demographic variables and analyzed by applying factor analysis, cluster analysis, analysis-of-variance, and chi-square test.

本研究以台北市消费者为研究对象，以AIO生活型态量表作为区隔基础，利用问卷调查方式搜集资料，透过创新采用过程、行动影音播放器之产品属性、人口统计变数作为投入变数，并使用因素分析、集群分析、变异数分析、卡方检定等方法来分析所得之实证资料。

Bristol-Myers Squibb single effervescent tablets of vitamin C, more successful market segmentation is a typical example.

施贵宝单一维生素C泡腾片，更是成功市场细分的典型。

Conjoint analysis is a method that can effectively reflect the variation of consumer needs; hence it is widely applied in the research of market segmentation.

联合分析是一种有效地反映消费者需求差异的方法，所以被广泛地应用到市场细分的研究中。

Meanwhile, there are academic dilemmas for social capital in fuzzy definition and immeasurability. The unbalanced distribution may lead to resources monopoly and market segmentation, and the lack of universal trust may go against economic development.

同时，社会资本也存在定义模糊和难以测度的理论困境，其非均衡分布还可能造成资源垄断和市场分割，而缺乏普遍性的信任还会阻碍经济的发展。

With this index as dependent variable,we use Chinese provincial panel data from 1985—2001 to study the effects of opening,employment pressure,government consumption,interregional technique gap,and geographic distance on market segmentation,and we foc...

随后，我们将这个指标作为被解释变量，利用1985—2001年的省级面板数据分析了经济开放、国有企业就业比重、政府消费的相对规模、地区间的技术差异和地理距离对于市场分割程度的影响，并且将研究的重点放在了经济开放上。

Therefore, how to carry out effective market segmentation is extremely important.

因此，如何进行合理有效的市场细分就显得非常重要？

This article adopt empirical research,principal research:at trace contemporary times marketing theory handle bankers card marketable foundation,from approach ICBC xuzhou branch at peony card trade development open question start with,by using the advanced data inventory technology we can easily get a series of business solution methods which contains a detailed trading data. Finally the conclusion draws from a combined factor of client contribution, client characteristic and client trading habit. The bank card's target market and market segmentation can be achieved. Based on the abundant analysis of the database and referring to the previous conclusion, it studies the divided parts of 7Ps which are suitable for the development of Peony card in xuzhou.

本文采用实证研究的方法，主要研究：在追溯现代营销理论运用到银行卡市场的基础上，从探讨工商银行徐州分行在牡丹卡业务发展中存在的问题入手，运用数据仓库对徐州分行牡丹卡客户的客户贡献、客户特征、客户交易行为习惯等特征进行分析得出结论，结合该行实际和特点，提出了一套比较适合徐州工行牡丹卡业务发展的产品、价格、渠道、促销、人员、服务过程和有形展示服务营销策略组合。

Then,the focus of an analysis such as the hotel's marketing strategy,market positioning strategy: According to the expense community's different characteristic,may further divide to the market segmentation,can do clear about the positioning,brand strategy:Self-creating Brand Model,Union Dealing Brand Model,Franchise Model,Management Contract Model.service standardization strategies:The service only then has standardized,the service quality can unify,diverse chain strategy:The hotel industry particularity causes the chain operation value may be bigger.Internet marketing strategy:The network sale system of hotel has the revolutionary marketing innovation of the hotel,obtained some to the economy hotel profession enlightenment,and proposed according to the above suits the Chinese economy hotel industry under the recent round big development marketing strategy,such as:differentiation,branding,standardization,chain,the Internet marketing strategy and so on.

而后，重点分析了如家酒店的营销战略，从市场定位策略：按照消费群体的不同特点，可以对市场进一步划分，做出明确定位；品牌化策略：自创品牌模式、联营品牌模式、特许经营模式、委托管理模式；服务标准化策略：服务只有标准化了，服务的质量才能统一；多样化连锁策略：酒店业的特殊性使得连锁的价值更大；互联网营销策略：酒店网络销售系统是具有革命性的酒店营销创新；并据此提出了适合中国经济型酒店行业在新一轮大发展下的营销战略，如：差异化、品牌化、标准化、连锁化、互联网化等营销策略。

Neither the killing of Mr Zarqawi nor any breakthrough on the political front will stop the insurgency and the fratricidal murders in their tracks.

在对危险的南部地区访问时，他斥责什叶派民兵领导人对中央集权的挑衅行为。

In fact,I've got him on the satellite mobile right now.

实际上 我们已接通卫星可视电话了