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Positioning Locating a brand in consumers' minds over and against competitors in terms of attributes and benefits that the brand does and does not offer Attribute or benefit Quality and price Use or user Competition Attribute or benefit: Volvo and safety; Visa is "everywhere you want to be." Quality and price: super premium vodkas like Stolichnaya Gold Use or user: Max Factor is the "makeup that makeup artists use." Competition: Body Shop founder, Anita Roddick, emphasized that her products stood for natural ingredients, no animal testing, and recyclable containers.

定位 将一个品牌植入消费者脑海并以该品牌的特质或优势与其他竞争者竞争特质或优势质量及价格用处及使用群体竞争特质或优势：提到沃尔沃想到安全；提到Visa想到"行遍天下"质量及价格：绝对优质的伏特加诸如红牌和金牌伏特加用处及使用群体：Max Factor是"化妆大师用的化妆品"竞争：Body Shop创始人，Anita Roddick，将她的产品定义为纯天然成分，无动物试验，可回收循环包装容器

Junshan pharmaceutical adhering to the "carry forward the Sinopharm culture, relying on 800 years of natural medicine Funiushan resources to do the modern Chinese medicine, committed to human health" business purposes, the use of modern production technology and modern management mode, using the world's leading low-temperature supercritical CO2 technology extraction, macroporous resin adsorption separation and cell culture techniques of traditional Chinese medicine active ingredients Road enrichment extraction, continuous extension of drug efficacy, has successfully developed "Wuzi Yanzong pill","Tim Mei Bushen Yangxue day pill,"" Shuanghuanglian tablet "," Xiaoshi stomachic movie "and many other national brands and more than 30 OTC products, the formation of a unique chain-type product line.

君山制药秉承"弘扬国药文化，依托八百里伏牛山天然中药资源，做现代中药，致力于人类健康"的企业宗旨，运用现代化的生产工艺和现代管理模式，采用国际领先工艺CO2超临界低温萃取、大孔树脂吸附分离及细胞培养等技术，对传统地道中药的有效成分进行浓缩提取，不断延伸药品疗效，先后成功研发"五子衍宗丸"、"天添美补肾养血丸"、"双黄连含片"、"消食健胃片"等多个全国名牌产品及30多个OTC产品，形成了独具特色的链条式产品系列。

A study in the journal Angewandte Chemie that looked at the varnish used in Stradivarius instruments found nothing unusual, leading the researchers to conclude that Stradivari was just a master craftsman who had no secret ingredients unknown to other instrument-makers.

应用化学》杂志上的一项研究报告称，在对斯特拉迪瓦里所制乐器表面的油漆进行检测后，研究人员未发现任何不寻常的成分，于是他们断言，斯氏乐器之所以如此卓越仅仅是因为斯特拉迪瓦里一位出色的巧匠，他并没有不为其他琴匠所知的秘密配方。

The product overcomes the rigid and traditional beef jerky beef tastes disadvantage single with "consumption of convenient, easy to chew to bite, mouthfeel moisture, Succulence Java" and other characteristics, it is particularly important that the process maintained a maximum yak meat flavor and nutritional ingredients, so customers can enjoy authentic, original yak meat, while the use of modern vacuum packaging and sterilization technologies to the product shelf-life to achieve one or more years.

该产品克服了传统牛肉干坚硬及牛肉罐头口味单一的缺点，具有"食用方便、嚼咬轻松、口感滋润、肉质化渣"等特点，特别重要的是，该工艺最大限度的保持了牦牛肉的鲜味和营养成份，使顾客可以品尝到正宗的、原汁原味的牦牛肉，同时采用了现代化的真空包装和灭菌技术，使该产品保质期达到1年以上。

Pour the sugar into the bowl and mix it thoroughly with the other ingredients .

把糖倒进碗里，同时与其他调料彻底的搅拌。

Our efficient, large-scale manufacturing plants turn agricultural products, corn and cane sugar into valuable ingredients for our customers.

我们高效率、大规模的工厂将农产品、玉米和蔗糖转化为高价值配料提供给我们的客户。

Normally the principal element – for example grilled sea bass -- is the star on the plate, with the other ingredients (braised fennel and sundried tomato, white wine sauce and papardelle noodles) enhancing flavors, aroma and colors.

通常将主要食材例，如烤鲈鱼摆在盘子中作为焦点，再配以其它提味、增香、添色的配料（熟茴香、蕃茄干白葡萄酒酱汁和意大利宽面条）。7。经典鸡尾酒，完美呈现

The abundant nutrient ingredients from sweet almond oil and sundrops oil give vitality to weary skin and control the balance between moisture and oil in skin to make vital skin tone.

芳香的杏仁油和月见草油等丰富的营养成分，调节疲劳的皮肤活力与皮肤的油、水成分平衡，实现充满活力的皮肤的美白功能性乳液。

Characteristics:Contain the Himalayas natural sundrops extracts and Flax acid nutrient ingredients. Effect on the tiny wrinkles, activate, promote and firm relaxing and tired skin. Eliminate unnecessary fat and water from inside to outside, astringe and firm skin instantly, let skin fulfill flexibility. Skin feels as smooth as an egg without shell, tightening and flexible.

特点：蕴含墨西哥天然月见草提取物和营养成分，有效预防及抚平小细纹，瞬间收敛及紧致肌肤，让肌肤充满弹性，活化、提升及收紧松弛疲倦的肌肤，并且由内至外，将充盈水份注入肌肤，使肌肤紧致，焕发摄人光彩，使用后令肌肤感觉如剥鸡蛋壳般细致光滑，紧实富有弹性！

Toni: I don't see any appetite suppressant in the list of Relacore's ingredients.

托尼：我没有看到任何抑制食欲的清单中Relacore的成分。

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。