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The product strategy is mainly sets up the TICH service brand consciousness, the brand cultivation , the packing and the dissemination. As the public hospital's major part of price is fixed by price bureau, the hospital has not enough rights in price strategy. TICH should strengthen the cost consciousness from the routine work. To realize the service promotion strategy, we should use soft propaganda and cultivate service culture. For personnel strategy, we should focus on the internal human resource management on one hand and strengthen communication with patients on the other hand. TICH should strengthen the satisfaction feeling of the patient when they seeing a doctor by using the environment, function and communication as the visible demonstration strategy.

产品策略主要是树立泰心医院的服务品牌意识、品牌培育、包装和传播;价格策略上,由于公有医院的绝大部分收费都是有物价局来定价的,医院本身没有太多的自主权,但至少应该从日常工作中强化成本意识;要通过软性宣传、培育服务文化等方式实现促销策略;人员策略上一方面要注重内部人力管理,另一方面要加强同患者的沟通;服务有形展示策略则通过环境、功能、社交三要素的组合运用,增强病人就医过程中得到的满足感。

Faced to more fierce market and patients' diversified demand, it is a arduous task for Teda International Cardiovascular Hospital , a newly-built and highly technological Competent Grade III-A Hospital,to perfect the marketing management to exert its advantage.Meanwhile, the TICH managers also face the challenge of dealing with the complex, ardous and systematic problems during the service-marketing practice.

面对市场竞争的加剧以及患者需求的多样化,泰心医院作为一家建成时间不久、技术实力雄厚的三级甲等心血管病专科医院,如何规范营销管理以发挥其专科优势将成为一项艰巨任务,同时泰心医院作为滨海新区投入大量资金兴建的专业医疗服务机构,如何解决服务业在营销实践中所特有的复杂性、艰巨性以及系统性的难题也是对医院管理者提出的一个考验。

Study subjects were purposively recruited from shiftwork nurses in a teaching hospital from southern Taiwan. Shiftwork nurses, aged 20-45, currenly working in a hospital ward and with at least one-year shiftwork experience, were invited to participate.

本研究以南部某教学医院之轮班护理人员为研究对象,采立意取样的方式,徵求需轮班、年龄在20-45岁、目前在医院病房工作、且工作年资大於一年以上的女性临床护理人员参与。

He will then try to conince his hospital's Institutional Reiew Board that the entire community sered by his hospital is aware the experiment is taking place.

他将会尝试说服医院的机构审查理事会,他所在的医院所服务的整个社区都认知实验的进行。

In this paper, joint logistics system characteristics and protection of the hospital mission requirements focus on aspects of hospital construction is discussed.

本文从大联勤体制下医院任务特点与保障要求、医院建设的重点方面进行了论述。

He said, if several hundred million ringgits can be spent to purchase a private hospital, why can't the government spend some money to put right the situation in QE1, and to relief the pain and suffering of the people using the hospital?

他说如果政府能够用数亿令吉来购买私人医院,为什么政府不能纠正中央医院的问题,以解决市民的痛苦?

The new concept for hospital care refocuses space, lighting and technology to create a positive experience for patients as well as hospital staff.

医院护理的新理念重新确定了新的空间,照明和技术患者以及医护人员去创造一个积极的体验。

METHODS: Samples of sputum, blood, liquor puris/secretion of skin or stool in Beijing Children's Hospital between January, 2002 and March, 2005 were cultured. The characteristics of community-acquired MRSA infection were analyzed and compared with hospital-acquired MRSA infection.

以同期分离的医院获得性感染的MRSA菌株作对照,分析该院2002年1月至2005年3月从临床各类标本中分离的社区获得性MRSA菌株的临床特征和耐药情况。

The guiding principle of hospital running and staff hiring force the nursing manager to establish business concept, change our work style and be eager to make progress. We carryed out a strategy to satisfy the patient and created a new style of nursing management. Our hospital has gained the superiority and initiative in the intense competition of medical market. This nurs...

医院的办院方针和任人为贤的用人政策,促使护理管理者树立经营理念,转变作风,实施病人满意战略,从而探索出一种新的民营医院护理管理模式,在激烈的医疗市场竞争中赢得优势和主动,推动了医院的可持续发展。

Methods A total of 80 CRF in-patients in our hospital from June to December 2007 who need low protein diets therapy were divided into control group and intervention group in random. Patients in intervention group accepcted healthy education by clinical nursing pathways while the controls were used traditional methods. All patients were give questionnaire about their cognition of dietary therapy and degree of satisfaction to nursing when they leave hospital.

我院自2007年6月至2007年12月对80例需要低蛋白饮食治疗的CRF患者随机分为对照组及干预组各40例,干预组借用临床护理路径的原理实施健康教育,对照组按传统方法实施健康教育,两组病人出院时发出问卷,调查对饮食治疗的认识及对护理的满意度。

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The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应,而且减少跟风的可能性。

The new PS20 solar power tower collected sunlight through mirrors known as "heliostats" to produce steam that is converted into electricity by a turbine in Sanlucar la Mayor, Spain, Wednesday.

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