查询词典 existing customer

Enterprises must innovate the marketing tactics and marketing way in order to meet knowledge type customer"s demands, Knowledge marketing has offered solved tools as innovative mode of marketing those enterprises in era of knowledge-driven economy, in the marketing system of knowledge, traditional 4Ps marketing association tactics also have been given the new meaning, formed the 4Is marketing association tactics (such as Individual product and service, Price Indenture, The Platform Bases onInternet, Knowledge Intercourse)that have already been realized and proved in practice, Except the innovation of marketing association, the way of knowledge marketing is innovating constantly too, Learning Marketing and Experience Marketing is two ways among them, They direct against three kinds of rare resources on the knowledged customer to design concrete marketing method, tool in order to obtain the knowledged customer"s attention and trust separately, Learning Marketing attracts the attention of the knowledged customer according to the knowledge learning and exchanging of enterprises" marketing employee, management employee and the whole society. Experience Marketing let knowledged customer participate in the course of the products or the service according to consumption experiencing, a kind of special marketing mode. Not only met the characteristic that the knowledged customer is fond of participation but also obtained the knowledge type customer"s trust.This article includes five chapters:Chapter one preface introduces such questions as writing background, original intention of the selected title and thinking frame in the writing course of this article and expounds the reason emphatically that how to choose knowledged customer to summarize the new customer group. Study is a way to obtain knowledge; knowledge is an achievement of study also includes the customer"s self- innovation, meanwhile, proves to the small difference between the customer and customer.Chapter two put forward the knowledged customer"s concept, defines the knowledge customer"s definition and analyze its intension and epitaxy, also discusses rare resources on the knowledged customer. This article defines the knowledged customer as those groups and individuals that utilize knowledge to guide one"s own consumption practice and constant study and carry on the knowledge innovation constantly, they have completely new traits different from the old customer, time

企业必须对营销策略和营销方式进行创新以满足知识型顾客的需求，知识营销作为知识经济时代企业的一种营销创新模式为我们提供了一个解决工具，在知识营销体系中，传统的4Ps营销组合也被赋予了新的意义，形成了4Is营销组合(即个性化的产品和服务Individual product and service、基于协商下的价格约定Price Indenture、基于网络的信息技术平台The Platform Bases on Internet、知识的交流Knowledge Intercourse)，4Is营销组合已被越来越多的企业意识到并在企业的营销实践中得到了验证；除了营销组合的创新，知识营销的营销方式也在不断地创新，学习营销和体验营销便是其中两种方式，它们针对知识型顾客身上的三种稀缺性资源设计具体的营销方法、工具分别用以获取知识型顾客的注意力和信任度，其中学习营销通过企业内部营销人员、管理人员和企业外部全社会的知识学习、交流来吸引知识型顾客的注意；体验营销则通过消费体验这种特殊的方式让知识型顾客参与到产品或服务的过程

The service provider performs the following steps: receiving a request from a customer to establish communication with another customer; confirming the identity of each customer; transmitting to each customer executable code enabling encrypted communication therewith; obtaining from each customer information regarding the customer's computing environment; preparing a set of applications for use by each customer, in accordance with the customer information and the customer's request; transmitting the set of applications as executable code to each customer; establishing a communication path to each customer; and specifying the communication path to the customers, thereby permitting the customers to communicate over the path using those applications.

服务提供商执行以下步骤：接收从一个客户发出的与另一个客户建立通信的请求；确认各个客户的身份；向各个客户发送能实现加密通信的可执行代码；从各个客户处获得关于客户计算环境的信息；按照客户信息和客户请求，准备一组应用程序供各客户使用；把这组应用程序作为可执行代码发送给各客户；建立与各客户的通信通道；向客户说明通信通道，从而允许客户使用那些应用程序在该通道上进行通信。

The construction of internal risk management system with the core of customer management system is the most innovative ideas the paper brings. For example, it presents pyramidal customer theory dividing customers into target customer, company customer, intent customer, trade customer and partner customer; in concrete risk management, it presents implementing diversity management according to customers' different level, different traits and different influential abilities with the aim to extend management scope to target customer onwards and transfer from trade customer to partner customer rearwards. This system is established in reducing and eliminating risk through diversity management towards customers. As corresponding measure going with this system construction, it presents new ideas of standardizing risk management flow and internal control process with ISO9000 system and implementing continuous improvement of risk management system through "6SIGMA" method.

以客户管理体系为核心的内部风险管理机制的建设，是本论文有创新点之处：金字塔型客户理论的提出，将客户分成目标客户、交往客户、意向客户、交易客户、伙伴客户；在具体的风险管理上，提出应根据客户的不同层次、特性和影响度实施差异化管理，将管理范围向前延伸到目标客户，向后扩展到交易客户向伙伴客户的培养转化；该机制立足于通过对客户的差异化管理来降低、化解风险，作为该机制建设的配套措施，提出通过ISO9000体系规范风险管理流程和内部控制程序，以及通过"6SIGMA"体系进行风险管理机制的持续完善的新见解。

The business enterprise carries on taking customer as the customer of the center to relate to a management, the strategy that grows customer s loyalty mainly BE, pass customer the ratings management, the service is remediable the business enterprise is with the establishment of CRM system to raise customer s satisfaction, pass employee s loyalty and the technique creative strategy exaltation customer s loyalty, adopt the difference list price principle, management customer loyalty, then target honest customer.

本文分为四部分，以客户忠诚相关理论和客户关系理论为基础，借鉴国内外关于客户忠诚的研究成果，结合市场营销手法，分析了我国中小型企业客户关系的现状和面临的新时代的挑战，并提出了新时代忠诚营销的策略：企业进行以客户为中心的客户关系管理，培育客户忠诚的策略主要是：通过客户分级管理、服务补救和建立企业的CRM系统来提高客户满意度：通过员工忠诚和技术创新策略提高客户忠诚度；采取差别定价原则，管理客户忠诚，进而锁定忠诚客户。

The strategic model is from the realization result that product center changes to customer center, maximal utilize customer purchase behavior and other information. The paper has expounded relationship among Value asset, Brand Equity and Value of customer loyalty. The dissertation recommends a customer centre operation, which can help to more efficient find customer, keep customer loyalty and operate customer asset.

采用的战略模型是从以产品为中心的思想向以顾客为中心的思想转变的必然结果，充分利用顾客购买行为等信息，阐明了顾客价值、品牌资产和维系顾客之间的关系，为企业更好地把握和挖掘顾客资源，经营顾客资产，从而实现以顾客为中心的经营思想提供一种思路。

Personal Data · Sex: Male;· Age: 26;· National: Han;· origin: Heilongjiang Province · Address: Nangang District, Harbin · Tel:· Email: Work experience 2008.06 - 2009.03伍尔特 International Trading Co., Ltd., Guangzhou City, Guangdong Province Sales Engineer, Automotive Supplies Department Guangzhou Tianhe District is responsible for automotive aftermarket product sales and customer management · the work of the first month as a new sales champion · over-month sales of supplies to complete the task, was awarded · a single month over the completion of the development of new customers and successfully recovered money, get awards · customer product knowledge and sales skills training, to establish a stable customer relationship · the number of visiting customers per day over 12 and complete the area of collecting customer information · customer classification and delineation of the regional development of call plans and sales plans 2006.07 - 2008.05 Solid Thai Electronics Co., Ltd. Harbin Harbin, Changchun Sales Manager, Marketing Changchun region is responsible for products and automobile accessory retail sales management · 6 kinds of new products made in the FAW-Volkswagen and FAW Car's exclusive rights package · successful development of six retail Changchun agents, improve the sales network · Develop and implement marketing plans to make sales over the same period increased 30%, ranking the performance of the Department of Marketing · completion of the service staff product knowledge, work skills training, greatly increased the efficiency of its work · re-engineering customer profiles, to enable the marketing department to a unified customer profile management standardization Educational background 2002.09-2006.07 Harbin Institute of Technology Harbin, Heilongjiang Province Department of Management College of Business Administration Marketing Bachelor of Management Core courses: Marketing Management Consumer Behavior Market Research and Forecast Advertising Internet Marketing Promotion Management Skills and · Foreign Language Certificate 4 · motor vehicle driving license (C1)· NCRE three, good test drive Proficiency in the use of MS Office software, have e-commerce and Internet-related knowledge

个人资料·性别：男；·年龄：26；·民族：汉；·籍贯：黑龙江省·住址：哈尔滨南岗区·电话：· Email：工作经历 2008.06– 2009.03 伍尔特国际贸易有限公司广东省广州市销售工程师，汽车用品部负责广州天河区汽车售后产品的销售及客户的管理·工作第一月成为新人销售冠军·单月耗材销售超额完成任务，获得嘉奖·单月开发新客户超额完成并成功回收货款，获得嘉奖·对客户进行产品知识及销售技巧的培训，建立稳定的客户关系·每天拜访客户数超过12家并完成辖区内客户信息的收集·对客户进行分类并划分区域制定拜访计划和销售计划 2006.07– 2008.05 哈尔滨固泰电子有限公司哈尔滨、长春销售经理，营销部负责长春地区汽车配套产品及零售产品的销售管理·取得6种新产品在一汽大众和一汽轿车的独家配套权·成功开发长春地区6个零售代理商，完善销售网络·制定并实施销售计划使销售额较上年同期提升30%，营销部业绩排名第一·完成对服务人员产品知识、工作技巧的培训，使其工作效率大大提高·重新设计客户档案表，使营销部客户档案管理走向统一规范化教育背景 2002.09-2006.07 哈尔滨工业大学黑龙江省哈尔滨市管理学院工商管理系市场营销专业管理学学士核心课程：营销管理消费者行为学市场调查与预测广告学网络营销促销管理技能与证书·外语四级·机动车驾驶执照（C1）·全国计算机等级考试三级，机试优秀熟练使用MS Office软件，掌握电子商务和互联网相关知识

The first part is literature review of relevant Customer Value Theory. In the following part, research questionnaires about customer value in health and fitness entertaining and straight rebuy tendency are designed concerning to existing survey methods and combined with the status quo and features of health and fitness entertaining enterprises. The third part is surveys and analysis about the status quo of custom value in bodybuilding clubs in Nanjing. Six common factors, named as "sentimental value","consumption cost","product value","service value","expected value", and "function value", are concluded as the elements of customer value in health and fitness entertaining after factor analysis and are discussed in the fourth part. In the fifth part, influences of the various elements of customer value on customers' straight rebuy are obtained by Logistic regression analysis. The sixth part is about the relationship between customer individual attribute and customer straight rebuy reached through partial correlation analysis.

首先，梳理了顾客价值理论和体育健身俱乐部相关研究的文献；其次，以顾客价值已有的探测方法，结合商业性健身俱乐部的现状及特点，设计出商业性健身俱乐部顾客感知价值及重购意向的调查问卷；第三，对南京市健身俱乐部顾客价值现状进行了调查和分析；第四，通过因子分析得出商业性健身俱乐部顾客价值构成要素结构，共有六个公共因子，命名为&情感价值&、&消费成本&、&产品价值&、&服务价值&、&期望价值&、&功能价值&；第五，通过Logistic回归分析，得出健身俱乐部顾客价值构成要素对顾客重购行为的影响；第六，通过偏相关分析得出健身俱乐部顾客个体属性与顾客重购行为的关系。

Gypsophila IT Service Center" is based on customer-centered technology-based service centers, is committed to provide customers with "Honest, fast, professional, considerate" of services, from many directions to meet the customer's new demand for services, brand of services, establish a "customer focus, customer needs above all else" the concept of "fast response, high-quality and efficient customer service to provide customer satisfaction as the basic goals, set up an honest, efficient, professional service team.

满天星IT服务中心"是以客户为中心的技术型服务中心，，致力于向客户提供"诚信、快速、专业、周到"的服务，从多方位满足客户的对服务的全新要求，打造品牌化服务，树立"以客户为关注焦点，客户需求高于一切"的观念，以"快速响应、高质高效服务客户，提供客户满意度为基本目标，建立一支诚信、高效、专业的服务队伍。

This article synthesis utilizes the Target Customer marketing, degree of customer satisfaction and the service management, consisting of representatives of the WQ company to the Target Customer marketing communications equipment industry, particularly degree of the Target customer satisfactional management conducted a preliminary analysis, consisting now found the disparity of the degree of the Target customer satisfactional research in WO Company, Obtained WQ Corporation to carry out degree of the Target customer satisfactional research the vital significance.

本文综合运用大客户营销、客户满意度及服务管理等知识，对以WQ公司为代表的通信设备行业大客户营销，特别是大客户满意度管理现状进行了初步的分析，找到了目前WQ公司在大客户满意度研究及应用方面的差距，得出了WQ公司开展大客户满意度研究的重要意义。

Gypsophila IT Service Center" is based on customer-centered technology-based service centers, is committed to provide customers with "Honest, fast, professional, considerate" of services, from many directions to meet the customer's new demand for services, brand of services, establish a "customer focus, customer needs above all else" the concept of "fast response, high-quality and efficient customer service to provide customer satisfaction as the basic goals, set up an honest, efficient, professional service team.

满天星IT服务中心&是以客户为中心的技术型服务中心，，致力于向客户提供&诚信、快速、专业、周到&的服务，从多方位满足客户的对服务的全新要求，打造品牌化服务，树立&以客户为关注焦点，客户需求高于一切&的观念，以&快速响应、高质高效服务客户，提供客户满意度为基本目标，建立一支诚信、高效、专业的服务队伍。

But this is impossible, as long as it is engaging in a market economy, there are risks in any operation.

但是，这是不可能的，只要是搞市场经济，是有风险的任何行动。

We're on the same wavelength.

我们是同道中人。