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With the development of the Consuming Society, the integrating trend between the culture and economy has been strengthened day by day. if the second productivity generation of the capitalism industry revolution and the big industrial production were featured by the separation and the contradiction between the economic production and the culture, the third productivity generation of the Consuming Society, characterizes by the establishment of the new relationship between the culture and the economic :we have to pay attention of the economic function of culture and the interaction between the culture and the economy because of the economization of the culture and the culturization of the economy.

随着消费社会的不断发展，经济与文化一体化的趋势日益加强：如果说以资本主义产业革命及工业大生产为代表的第二代生产力是以经济生产与文化艺术的对立、分离为特征的话，消费社会中第三代生产力的重要特征便是文化与经济崭新关系的建立：&文化的经济化&和&经济的文化化&，以及由之产生的当代&文化经济一体化&潮流使我们必须重视文化的经济功能和经济的文化含量。

This thesis consists of five parts. The first part analyses Jameson"s theory of per iodization, thus proves the inevitability of mass culture. The second part analyses the characteristic of mass culture by comparing it with elite culture. The third part points out the essence of mass culture and the ideology in it. The fourth part is the function of mass culture .The last part evaluates Jameson"s mass culture theory and points out that it may serve as reference to our contemporary cultural undertakings.

本文分五个部分，第一部分阐述詹明信的文化分期论，论述大众文化产生的必然性；第二部分与精英文化作对比，试析大众文化的特点；第三部分论述大众文化的性质及意识形态性；第四部分论述大众文化的功能和作用；第五部分评价詹明信的大众文化理论，并指出其对我国当前大众文化建设的参考意义。

This text is from probing into the characteristics and one"s own development orbits of culture; Point out the advantage of China"s traditional culture and limitation existing, and traditional culture, to " positive" of modernization and two-way function of "passivism"; Criticize culture answer " occidentalize in an all-round way " or wrong view that" repel in an all- round way ", is it should absorb western essential part of culture to maintain, the Chinese and Western culture is in conformity with exchange and confluence.

本文对文化的特征及其自身的发展轨迹进行了探讨；指出了中国传统文化的优势和存在的局限性，以及传统文化对现代化建设的&积极&和&消极&的双向作用；批判了文化应&全面西化&或&全面排斥&的错误观点，主张应吸收西方文化的精华，中西文化应交流与融合。

4" Refers to four leisure industry piece area, respectively is the small fish mountain history culture leisure piece area, namely use small fish mountain peripheral Kang Youwei, Wen Yiduo, Liang Shiqiu, Tong Dizhou, Shen Congwen historical culture celebrity former dwelling Lian Cheng and so on tourist routes, form the wide range the historical culture celebrity block; Collects the spring movement culture leisure piece area, namely by the day peaceful stadium, collects the spring square, the Zhongshan Park, the Victoria Peak forest park, the botanical garden, happy moves the world, the oriental cherry to meet and so on activities, the guidance increases the movement, the cultural festival to celebrate the activity in this area development; Eight critical junctions convalesce the cultural leisure piece area, already is called "the international construction exposition" Ou Lu the character and style construction resources superiority, uses for guides the dining office, the foreign land character and style dining and so on industry condition gathering; The peaceful angle commerce culture leisure piece area, in retention peaceful angle construction original Ou Lu the character and style, makes into it by the coffee, the bar, the foreign land dining, the high-end office, convalesces the commercial culture leisure area primarily."

&4&是指四个休闲产业片区，分别是小鱼山历史文化休闲片区，即利用小鱼山周边康有为、闻一多、梁实秋、童第周、沈从文等历史文化名人故居连成的旅游线路，形成更大范围的历史文化名人街区；汇泉运动文化休闲片区，即以天泰体育场、汇泉广场、中山公园、太平山森林公园、植物园，欢动世界、樱花会等活动，引导增加运动、文化节庆活动在该片区发展；八大关疗养文化休闲片区，已被称为&万国建筑博览会&的欧陆风情建筑资源优势，用来引导餐饮会所、异国风情餐饮等业态的集聚；太平角商务文化休闲片区，在保留太平角建筑原有的欧陆风情，将其打造成为以咖啡、酒吧、异国餐饮、高端会所、疗养为主的商务文化休闲区。

Base on the understanding of the core of Chinese traditional bamboo culture, the project analysis Chinese modern life and esthetics with Typical Group of People Analysis, Life Style Research, Mood Board and Quadrant Distribution Map. The research analyses modern people's requirements to bamboo culture, discusses the possibility of combining modern esthetics with traditional bamboo culture, and creatively induces the modern applications of bamboo culture according to both material and spirit consideration. It is wished that through this research, the quality of modern product design would be improved through the combination of advanced modern technology, modern design and modern aesthetic elements with the traditional bamboo culture and bamboo materials. It is also wished that by the use of bamboo culture which reflects the nature of Chinese civilization, the Chinese design brand will be established, and the design with rich Chinese characteristics will be created.

本研究在对中国传统竹文化的核心和特征的理解归纳的基础上，采用了典型族群分析、生活形态研究、情态看板、四维象限分布图的研究方法，具体深入的研究了中国的现代生活及现代审美，并结合中国传统竹文化所表现出的审美意向和情趣，分析了现代人对传统竹文化的需求，以及传统竹文化与现代审美结合的可行性，并从竹材与文化内涵两方面探讨了竹文化在现代产品设计中的应用，希望能够通过结合现代先进技术、现代设计和现代审美的元素，运用竹文化所体现出来的中华文明的特质，提高现代产品设计的品质，并树立中国设计的品牌形象，创造出富有中国特色的设计。

There are the main points as follows. The campus culture construction is the important carrier of the college moral education. Since the reform and open, the historical line of campus culture construction develops in the complications and innovates in the development. The basic experience of campus culture construction is "Four Adherences and One Strength". Adhere to the correct guiding ideology and develop the main melody of campus culture. Adhere to regarding the campusculture as the carrier and strengthen and improve work in moral education. Adhere to basing on the college realities and build the individual campus culture. Adhere to administering comprehensively and optimize constantly the educational environment. Strengthen Party leadership to the campus culture construction and form the patter built jointly.

主要观点是：校园文化建设是高校德育的重要载体；改革开放以来校园文化建设的历史轨迹是在曲折中发展，在发展中创新；校园文化建设的基本经验是&四坚持一加强&：坚持正确的指导思想，弘扬社会主义、爱国主义和集体主义主旋律；坚持以校园文化为载体，加强和改进高校德育；坚持立足学校实际，建设富有个性的校园文化；坚持校园文化的综合治理，不断优化育人环境；加强党对校园文化建设的领导，形成齐抓共建的格局。

Olympic culture has been communicated for a period of nearly 100 years. As the key of Olympic culture,the Olympic spirits has very important influence, especially in the time of Beijing hosting 2008 Olympic Games, communicating Olympic spirits with the construction of physical education on culture in campus has become the need of the new time. Physical education culture in the campus is an important part of the culture in campus. It is the briskest and the most original culture in the campus and exerts a subtle influence on the people in the campus.

奥林匹克文化在我国高校中的传播已经有近100年的历史，而奥林匹克精神作为奥林匹克文化的核心，具有丰富的内涵和良好的教育价值，在北京即将举办2008年奥运会之际，在我国高校中更广泛地弘扬与传播奥林匹克精神已成为时代发展的需求；高校校园体育文化是高校校园文化的重要组成部分，是高校师生接触最为广泛，最有活力的一种文化，对校园人有着多方面的重要影响，如何将两者相结合以实现良性的互动，有着重要的研究价值。

Firstly, observed the meaning of shibi culture from the view of minority intangible culture heritage anew. Secondly, researched and recorded the history and actuality of shibi and shibi culture transmission by oral historiography. This data prepare the base of shibi and shibi culture studying. Thirdly, researched and studied the shibi sutra and picture sutra of shibi using frame of reference of ethnonymics, ethnology and linguistics, opened out the inbeing of shibi culture. Fourthly, based on the characteristic of religion system, I observed the conception of deities and ghosts of Ch'iang people anew. Fifthly, researched and studied the folk religion ceremonials for sacrificing offerings to god and deities, and unscrambled the multi-meaning of shibi culture.

论文的创新之处主要体现在五个方面：第一，从非物质文化遗产的角度，重新审视羌族释比与释比文化的价值；第二，运用口述史学的方法最大限度地还原并重构羌族释比传承、释比文化传承的历史、释比文化的内涵、释比文化的现状等，为释比文化的研究奠定了基础；第三，运用民族学、文化人类学、语言学等方法，对释比唱经、释比图经《刷勒日》等进行全面、深入、细致的调查，剖析释比文化的本质内容；第四，从羌族民间信仰的体系的特点，重新审视羌族神鬼观念；第五，重点调查并研究羌族祭山会仪式，解读羌族文化的多重意义。

So, this thesis classifies mass culture to four types according to the characters of mass culture and different communities. Which are mass culture of citizen, mass culture of middleclass, teenage mass culture and mass culture of hobo.

这包人 硕士学位论文 W MASThR'S THESIS 第二，分析大众文化的三种特征，揭示平民意识在大众文化中的具体内涵和决定性作用：①大众文化具有世俗性特征，它用世俗的物质生活消解神圣的精神启蒙，用细小的现实人生取代遥远的乌托邦理想，宣扬个体生命中的世俗人文主义关怀。

They are propagators of their own national cultures which tell us different culture traditions and peculiarities.In the age of multi-developed culture,we have to review our own national culture traditions by referring to each other in order to break through the old culture system,and intensify the communications and conversations between eastern and western culture to fulfill modern type-changing of national culture

两位作家都是民族传统文化的阐扬者，但他们笔下女性形象的差异又让我们看到了不同的民族文化传统与文化特色，在当今这个文化多元发展的时代，我们必须通过&互相参照&来重新审视本民族的文化传统，以突破旧的文化体系，同时必须加强东西方文化的交流与对话，真正实现民族文化的现代转型。

But this is impossible, as long as it is engaging in a market economy, there are risks in any operation.

但是，这是不可能的，只要是搞市场经济，是有风险的任何行动。

We're on the same wavelength.

我们是同道中人。