查询词典 consumers

Industrial and commercial departments join hands to continue to promote the use of such methods as chain store, agency, distribution and second-hand shop, to give full play to modern selling method's active role in opening up urban and rural markets and expanding sales, perfect and improve various types of central wholesale markets, properly organize various types of commodity fairs, so as to better satisfy different demands of urban and rural consumers.

工商联手，继续推进连锁、代理、配送、旧货等新型营销方式，充分发挥现代营销方式在开拓城乡市场，扩大销售中的积极作用，完善提高各类中心批发市场，组织好各类商品展销会更好地满足城乡消费者不同层次的需求。

However, there are visible directions in research of this problem, which is either external analysis academically, thinking consumerism as neutral problem, such as sociology, or extensive praise, thinking consumerism as boundless beneficence to promoting economical increase, such as economics, or new exploration on advancing technical problem of consumption, so as to help the sustaining increase of consumerism, such as marketing, or as agent provocateur of consumerism, so as to research psychology of consumers, and to find out psychological weakness in human nature, such as consumption psychology.

但各个学科对这个问题的研究也明显存在着方向性的问题：它们或者从纯学术的意义上对消费问题进行客观的分析，对消费主义的盛行采取中性的态度；或者对消费主义的兴起兴高采烈，把消费主义看作是促进经济增长的有功之臣；或：耆对促进消费的技术性问题进行新的探索，以便助消费主义持续增长的一臂之力；或者充当消费主义的密探，对消费者的心理进行偷窥，为消费主义寻找人性的心理弱点，以便进行攻击。

Advertising is a serious of planning action, so the information of advertising should be aimed at the certain target market and consumers, and should avoid aimlessness.

广告是一种严重的规划行动，所以广告信息，应在一定的目标市场和消费者的目的，并应避免放矢。

Additionally, we examine the life style and demographic data, and take the AIO lifestyle variables as the categorization basis to divide consumers into different consumer groups.

此外，本研究根据生活型态与人口统计资料，并且以AIO生活型态变数当做分类基准将消费者分群。

This study use EKB model as a conceptual framework and the AIO lifestyle variable is used to be the foundation of the marketing segment, DSC product attributes and demographic factors are used as independent variables. Consumption reality variables describe the behavior of consumers.

本研究以EKB模式作为本研究之架构，AIO生活型态变数作为市场区隔的基础，DSC产品属性与人口统计变数作为投入变数，透过消费实态变数作为消费行为之描述，将DSC市场区隔化。

The process consists of:First of all, basing on the statistical data through a market survey, this paper uses the methods of principal component analysis and K-means clustering to analyze the AIO lifestyle variables and divides college notebook market into social-oriented consumers market, economy - oriented market, self-oriented consumer market and fashion-oriented consumer market from the perspective of lifestyle;In the following, make analysis of the differences on the assessment of the product attributes in different segment markets to support the marketing strategies for Lenovo;Finally, in accordance with the college segment of the consumer lifestyle preferences and product characteristics, choose the differentiation strategy and gives recommendations on marketing mix strategy for Lenovo.

主要工作如下：首先，本文通过市场调查获取数据，以AIO生活方式变量作为集群划分的基础，通过主成份分析法和K-means聚类，将高校笔记本市场从生活方式的角度细分为社交导向型消费者市场、经济导向型消费者市场、自我导向型消费者市场和时尚导向型消费者市场；接着，本文研究了按生活方式划分的各高校消费者集群在产品属性评估上的差异，从而得出各细分市场的特征，为营销战略的制定提供支持；最后，根据各高校细分市场消费者的生活方式上的特点和产品偏好，实施差异化战略，在各细分市场给联想笔记本提出市场营销组合策略方面的建议

The object of the study is consumers in Taipei city, and the study used AIO life style scale as the base of market segmentation. Data was collected by using questionnaires based on innovation adoption process, product attributes of portable multimedia player, and demographic variables and analyzed by applying factor analysis, cluster analysis, analysis-of-variance, and chi-square test.

本研究以台北市消费者为研究对象，以AIO生活型态量表作为区隔基础，利用问卷调查方式搜集资料，透过创新采用过程、行动影音播放器之产品属性、人口统计变数作为投入变数，并使用因素分析、集群分析、变异数分析、卡方检定等方法来分析所得之实证资料。

According to media reports, WFB internationally renowned company in 2007 air conditioning consumer intention survey shows that consumers buy air-conditioning refrigeration is no longer one-sided emphasis on function, but the system is beginning to take warm function.

据媒体报道，继WFB 2007年国际知名的空调消费意向调查公司显示，消费者在购买空调制冷不再片面强调功能，但系统已开始采取保温功能。

Shrink packaging is widely used in the packaging of a package that can be used to package various types of products that have a transparent, airproof, moisture, consolidation, and the technology and equipment of simple, low cost packaging, packaging and well-received by both businesses and consumers.

热收缩包装是商品包装中广泛使用的一种包装方式，可用于包装各种类型的产品，具有透明、密封、防潮、集装等特点，而其工艺和设备简单，包装成本较低，包装方式多种多样，备受商家和消费者的青睐。

Jon Alder, head of corporate responsibility at Rexam added: Consumers want to do the right thing but are not always presented with the right information.

乔恩桤木，在Rexam公司的企业责任头说：消费者希望做正确的事情，但并不总是正确的信息介绍。

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。