查询词典 concentrated marketing

A new GIS software company in China as well as its industry backgroud,also the GIS industry competition structure and development status. Furthermore, a study was done on both of its competitive structure and other factors against the external environment and of its strengths, weakness, opportunities, threats and other factors facing the internal environment in this field. Based on this study and the mission and the developing target of the company, established the general developing strategy of the company --- based upon Geospatial information industry, continuing to keep the monopoly status and anabasis GIS industry at the same time.Rely on the photogrammetry technique to build the brand in 3D GIS market to gradually form competition advantage.Take technique development tactic, such as intergrate with other kind of techniques, combine with 3D core techniques and purchase 3rd-technique;take tactic to make products cater to market, such as promote the products service definition, enhance the added-value development ability, improve products management and design, adopt 3rd products,etc;And particuliar marketing tactic,such as service marketing, relationship marketing, difference marketing and brand marketing,etc. At last, point out that should import professional managers to promote company quality and industry competition ability.

本文描述了一个新进入 GIS 领域的软件企业——适普软件有限公司的发展历史及所处行业背景，客观分析了它所处 GIS 行业的竞争结构、发展现状等外部环境，通过深入分析公司所面临的机遇、威胁、优势、劣势等因素后，结合公司的宗旨及整体发展目标确立了公司的总体发展战略——立足空间地理信息领域，维护公司在摄影测量市场的垄断地位，同时进军 GIS 市场，以摄影测量核心技术为依托，在三维 GIS 细分市场创立品牌，并逐步形成竞争优势，同时提出采用多种渠道发展技术、产品全方位适应市场、强化市场营销及市场开发多元化的竞争策略，并其进一步细化为技术开发策略，如与其他信息技术的结合、与真三维核心技术的结合、技术收购策略等；产品策略，如提高产品的服务理念、提高产品二次开发能力、提高产品管理和设计、采用第三方产品开发等；以及市场营销策略，如采用服务营销、关系营销、差异化营销、品牌营销等方式；最后提出公司应该引入职业经理人制度从管理角度全面提升公司质量，提高行业竞争力。

This paper based on Wahaha Company in Chongqing carbonated beverage business, targeted the actual marketing work of sales company in Chongqing,used Porter's five integrated force model, SWOT and marketing mix, and other related marketing and strategic theory, through the company's external and internal environment analysis,has identified the opportunities and threats,advantages and disadvantage compared to competitors the company face with, and put forward the company's marketing strategy,finally worked out the the marketing mix strategy and the corresponding security measures in details.

本文以娃哈哈公司在重庆碳酸饮料业务为对象，针对重庆销售公司营销工作中实际情况，综合运用波特五种力量模型、SWOT分析方法以及营销组合等相关营销及战略理论，通过对公司内外部环境分析，识别出公司面临的机会与威胁以及相对于竞争对手的优势、劣势，提出了公司的市场营销战略，最后制定出详尽的营销组合策略以及相应的保障措施。

This paper based on Wahaha Company in Chongqing carbonated beverage business,targeted the actual marketing work of sales company in Chongqing,used Porter's five integrated force model,SWOT and marketing mix,and other related marketing and strategic theory,through the company's external and internal environment analysis,has identified the opportunities and threats,advantages and disadvantage compared to competitors the company face with,and put forward the company's marketing strategy,finally worked out the the marketing mix strate gy and the corresponding security measures in details.

本文以娃哈哈公司在重庆碳酸饮料业务为对象，针对重庆销售公司营销工作中实际情况，综合运用波特五种力量模型、SWOT分析方法以及营销组合等相关营销及战略理论，通过对公司内外部环境分析，识别出公司面临的机会与威胁以及相对于竞争对手的优势、劣势，提出了公司酒店营销论文范文的市场营销战略，最后制定出详尽的营销组合策略以及相应的保障措施。

The importance of marketing terminal has been more and more recognized and marketing staff to accept, particularly the household appliance industry, As terminal sales and marketing to increase market share by the most direct and effective means, therefore, Earlier in this paper through the end of Hisense TV marketing research, to find a Chinese household electrical appliance enterprises terminal marketing success.

终端促销的重要性已经被越来越多的企业认同和接受，特别是家电行业，视终端促销推广为提高市场占有率的最直接、最有效的手段，但是，好多家电企业的促销策划与执行都存在问题，于是，本文志在通过对海信彩电终端促销的研究，找到一条中国家电企业终端促销的成功之路。

Fisk's (1967) text on Marketing Systems presented a detailed macrosystems perspective, including chapters on Evolution of Marketing Systems, Characteristics of Marketing Systems (Micro and Macro system characteristics), Resource Allocation by Competition and the Expanding Role of Government, and Social Performance of Marketing and Comparative Marketing.

菲斯克的（ 1967 ）上的文字营销系统提出了详细的macrosystems观点，包括章节的演变营销系统，特色的营销系统，资源分配的竞争和政府的作用不断扩大，和社会业绩和比较市场营销。

In this paper, introducing service marketing strategy request is raised surrounding enterprise total strategy before analyzed the industry of XG company, market and technical circumstances. First, according to the XG company realistic situation and depending on the theory of service marketing, it is built that the XG company customer service marketing strategy, which takes customer as service center. Second, analyzed the producing reasons of different service quality in XG company and solved remediable measure of the gap. Finally, build a better relationship to the customer and enhance the quality of marketing team so that guarantee to carry out XG company service marketing strategy.

本文通过对XG公司所在行业、市场、技术环境的分析，提出XG公司存在的问题，围绕企业总体战略提出了导入服务营销战略的要求；根据XG公司的现实情况，借助服务营销理论，建立了以客户为中心的XG公司客户服务营销组合策略；分析了XG公司服务质量差距产生的原因，建立解决差距的补救措施；通过客户关系和营销队伍的建设，保证XG公司服务营销策略的实施。

With the rapid development of computer and network technology, the chain of stores selling mode of the mobile phone industry which has become increasingly mature for several years. At the same time, industries with professional web site as a marketing platform for its own brand marketing model, which combining the industry with marketing, promotion and value added service has court all attentions from people of different industries. Exploration of the mobile phone industry in terms of its sales channels, network marketing can be regarded as a new, powerful marketing mode.

摘 要：随着计算机技术和网络技术的迅速发展，手机行业多年来形成的门店连锁销售模式已日趋成熟，同时，采用一种将销售、宣传，以及增值服务相结合，借助专业的行业网站作为自身品牌的营销平台的营销模式，已赢得业界各类人士的普遍关注，对手机行业探索其销售渠道上来说，网络营销不失为一种全新的、有力的营销模式。

The paper analyses this problem,firstly clarifies telephone traffic is the telecommunication's product and traffic marketing is the very important job,then predicts traffic's increase will happen snowslide and foretells eight changeovers,finally put forward customer marketing should turn to traffic marketing and traffic marketing will turn to information marketing .

本文围绕这一问题展开讨论，首先澄清话务量才是电信产品，明确了话务营销是电信企业的重要营销工作，然后预言了话务量增长的雪崩现象和电信的8种转变，最终提出目前的用户营销工作应向话务营销转变，进而话务营销也必定要向信息营销转变的趋势。

The author proposes the dynamic simulation model of marketing management system and a marketing mix effectiveness simulation system based on the research about theories and methods of management system simulation and marketing management. In the meanwhile, the author makes a detailed research of development trend of the simulation technology applied in marketing management, and deliberates the probability range about how to apply the three simulation technology in the field of marketing management in the future.

作者基于对管理系统模拟技术和市场营销管理理论与方法的研究，分别提出了企业市场营销管理系统的动态模拟模型，以及基于竞争者响应行为的营销策略组合效应的模拟模型，并研究了市场营销管理中模拟技术应用的发展趋势，探讨了三种新型模拟技术在市场营销管理领域应用的可能范围。

This text is from the profession of five dints analyze" and the business strategy analysis of the outside and inside, absorb the latest marketing theories and market practice ,The text is from the market subdivide , the target market chooses, the"4 P""4 C""4 S trinity marketing strategy combines, the marketing results tests , marketing expenses and marketing risk control etc. several aspects establishe the market plans of one paper industry, I try to make the project has the stronger maneuverability, and try to make it has the value to direct the inside small business expansion.

本文从行业的&五力分析&和企业的内外分析战略角度出发，吸取了当今最新的营销理论和营销实践，从市场细分与目标市场选择、&4P&&4C&&4S&三位一体营销策略组合、营销绩效考评、营销费用以及营销风险控制等多个方面制定某纸业公司的营销策划方案，力求方案具有较强的可操作性，并具有向中小型造纸企业推广的价值。

Although translator has turned from being a crystal ball by which the original culture can unrestrainedly penetrate to another crystal ball by which the target culture can freely traverse, the translator's personal embodiment, in the process of cognitive act, are still absent in translation studies. Translators are still subjects without body or simply disembodied subjects.

译者虽然由原语文化可以自由穿透的玻璃球变成了译语文化可以自由穿越的玻璃球，但译者认知过程中的个体体验在翻译研究中依然缺席，译者依然仅仅是一个没有躯体体验的主体。

Chillingly, he claimed our technology is 'not nearly as sophisticated' as theirs and "had they been hostile", he warned 'we would be been gone by now'.

令人毛骨悚然的，他声称我们的技术是'并不那么复杂，像他们一样，和"如果他们敌意"，他警告说，'我们将现在已经过去了。