查询词典 comparative

Allows comparative advertising, in accordance with honest industrial and ...

的诚实做法而作出的比较性广告宣传。

Commercial advertising and comparative advertising are based on the fact that they share the same characteristics.

作为商业广告的特殊形式，比较广告与商业广告

The second chapter is concerned with the plural-interest framework of comparative advertising.

本章着重讨论了比较广告的定义与分类，并考察分析了比较广告的现状，及其总的发展趋势与原因。

This thesis primarily studies the basic theoretical problems and the perfection of the legal regulation of the comparative advertising in china, and totally is divided into three parts.

本文主要探讨了比较广告的基本理论问题及其在实践中如何对其进行有效的法律规制。本文共分三个部分。

Comparative advertising contains obvious and strong message cues to catch the consumer's attention.

比较性广告运用显著对照、诉求强烈的讯息以期在对消费者产生影响力，引起消费者的注意和兴趣，达到沟通的目的。

With the sharper competition and the more eager needs of people to living transparency, Comparative Advertising becomes an important means of transport information.

市场竞争的日趋激烈，以及人们对经济生活透明度越来越高的要求，使得比较广告成为极为重要的传播商业信息的手段。

Not only does comparative advertising need to have basic characteristics of advertising,but it is also subject to its laws and regulations.

应当有一样的基本特征。比较广告除了基本特征以外还要符合一些特别的规范。

The third chapter deals with harmonization of the interests framework of comparative advertising.

本章主要探讨了比较广告利益结构的内容，认为它包括有广告主的自由竞争权、被比较竞争对手的公平竞争权、消费者的知情权和选择权及社会公众的公共权益这四种既相互联系又彼此冲突的利益，构成一个有机的整体。

The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.

去年投诉数量上升了35％，大多数缘于比较广告，并且今年很有可能再次上升。

Comparative advertising is a special phenomenon in advertising activity.

比较广告是广告活动中一种特殊的现象，与一般的商业广告相比，比较广告由于直接提供了同类产品或服务之间的实质性对比信息，既减少了消费者选购商品的成本，更能使真正的优势产品迅速进入市场，因而在众多的广告方式中为商家所偏爱。

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。