查询词典 comparative literature

Not only does comparative advertising need to have basic characteristics of advertising,but it is also subject to its laws and regulations.

应当有一样的基本特征。比较广告除了基本特征以外还要符合一些特别的规范。

The third chapter deals with harmonization of the interests framework of comparative advertising.

本章主要探讨了比较广告利益结构的内容，认为它包括有广告主的自由竞争权、被比较竞争对手的公平竞争权、消费者的知情权和选择权及社会公众的公共权益这四种既相互联系又彼此冲突的利益，构成一个有机的整体。

The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.

去年投诉数量上升了35％，大多数缘于比较广告，并且今年很有可能再次上升。

Comparative advertising is a special phenomenon in advertising activity.

比较广告是广告活动中一种特殊的现象，与一般的商业广告相比，比较广告由于直接提供了同类产品或服务之间的实质性对比信息，既减少了消费者选购商品的成本，更能使真正的优势产品迅速进入市场，因而在众多的广告方式中为商家所偏爱。

In China's 《Advertising Law》you will not find any articles or regulations regarding "Comparative Advertising".

中国《广告法》虽然没有直接使用"比较广告"这个概念，但有关于禁止进行某些比较的规定。

Therefore,a major goal of markerters operating in Germany should be to develop brand loyalty.This is more difficult in Germany because of the regulations prohibiting comparative advertising.

因此，在德国运作的营销者首要的目标应该是发展品牌的忠诚度，这个在德国有更大的难度，因为德国有禁止比较性广告的规定。

Comparative advertising use obvious compare and strong message cues to influence and catch the consumer's attention and interesting then reach the goal of communication.

比较性广告运用显著对照、诉求强烈的讯息以期对消费者产生影响作用，引起消费者的注意和兴趣，达到沟通的目的。

This part deals with fair use,comparative advertising,exhaustion of right andrestricted competition.

包括合理使用、比较广告、权利用尽、限制竞争。

It is also a tendency that the comparative advertising has been accepted gradually by the leading industrialized nations within last 20 years.

所谓对比广告，是指在广告内容中直接或间接地指明广告所推广产品的其他竞争者，并对其他竞争者的产品进行对比描述而无需征得其事先许可的广告。

The determination of the trademarkinfringement in the comparative advertising is the fundamental issue, because it is anessential link in the judicial practice and plays a key role in the penalty of the entirecase. So it is essential to research and discuss the problem specially and deeply.

而比较广告中商标侵权的认定则是其中最基本的问题，也是司法实务中必不可少的环节，这一认定对整个案件的判罚都起着关键性的作用，因此有必要对这个方面进行专门的、深入的研究和探讨。

It is suggested that TDS can be used as a new method for the analysis of pedogenesis and climatic change.

总之，热处理过程中磁化率的变化能非常灵敏地反映磁性矿物的转化情况，而且，这种转化往往与样品所经历的土壤化作用强度密切相关，因此，TDS可做为分析成土作用强度和古气候变化的一种新方法。

Therefore, in this chapter, I will research into the conflict and contradiction of the paternity. Also, in this novel, the father's behavior of "He who loves well chastises well." is quite suspicious, one of the reasons is that the father thought his son belonged to him. And then, this thesis quoted Lacan's theory to touch upon that someone who has accepted the concept of patriarchal society, he will be influenced for his whole life. That also reveals that human being has no choice sometimes in this society.

因此本章会先就父子关系的冲突与矛盾做深入的探讨，小说中的父亲似有对儿子爱之深责之切的行为，其原因可能在於父亲将儿子视为所有物所致；其次，论文将引用拉冈相关理论，讨论在父权社会中，不论身分为何，只要是已受父权社会观念根深蒂固影响的人物，终生都将受其所苦，此也揭示出人生存於社会上的无奈。