查询词典 comparative advertising

With the sharper competition and the more eager needs of people to living transparency, Comparative Advertising becomes an important means of transport information.

市场竞争的日趋激烈，以及人们对经济生活透明度越来越高的要求，使得比较广告成为极为重要的传播商业信息的手段。

The third chapter deals with harmonization of the interests framework of comparative advertising.

本章主要探讨了比较广告利益结构的内容，认为它包括有广告主的自由竞争权、被比较竞争对手的公平竞争权、消费者的知情权和选择权及社会公众的公共权益这四种既相互联系又彼此冲突的利益，构成一个有机的整体。

The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.

去年投诉数量上升了35％，大多数缘于比较广告，并且今年很有可能再次上升。

Therefore,a major goal of markerters operating in Germany should be to develop brand loyalty.This is more difficult in Germany because of the regulations prohibiting comparative advertising.

因此，在德国运作的营销者首要的目标应该是发展品牌的忠诚度，这个在德国有更大的难度，因为德国有禁止比较性广告的规定。

Comparative advertising use obvious compare and strong message cues to influence and catch the consumer's attention and interesting then reach the goal of communication.

比较性广告运用显著对照、诉求强烈的讯息以期对消费者产生影响作用，引起消费者的注意和兴趣，达到沟通的目的。

This part deals with fair use,comparative advertising,exhaustion of right andrestricted competition.

包括合理使用、比较广告、权利用尽、限制竞争。

It is also a tendency that the comparative advertising has been accepted gradually by the leading industrialized nations within last 20 years.

所谓对比广告，是指在广告内容中直接或间接地指明广告所推广产品的其他竞争者，并对其他竞争者的产品进行对比描述而无需征得其事先许可的广告。

The determination of the trademarkinfringement in the comparative advertising is the fundamental issue, because it is anessential link in the judicial practice and plays a key role in the penalty of the entirecase. So it is essential to research and discuss the problem specially and deeply.

而比较广告中商标侵权的认定则是其中最基本的问题，也是司法实务中必不可少的环节，这一认定对整个案件的判罚都起着关键性的作用，因此有必要对这个方面进行专门的、深入的研究和探讨。

This thesis analyzes the interests framework of comparative advertising and its harmonization with the interest equilibrium theory as well as various research methods.

全文以比较广告的核心问题棗利益结构为研究主线，以利益平衡理论为分析工具，综合运用各种研究方法（包括比较的方法、实证分析方法、跨学科分析方法、归纳法等），对比较广告的法律地位及其利益结构的内涵与协调进行了深入探讨。

In the author's opinion, the trademark fair use in commercial area includes descriptive use, nominative use, and direct comparative advertising.

笔者认为，商标的商业性合理使用包括叙述性使用、指示性使用、直接比较广告。

The split between the two groups can hardly be papered over.

这两个团体间的分歧难以掩饰。

This approach not only encourages a greater number of responses, but minimizes the likelihood of stale groupthink.

这种做法不仅鼓励了更多的反应，而且减少跟风的可能性。