查询词典 Fiske

Fiske drawed a analogy between modern mass media and the bard of Middle Ages, then, pointed out that mass media has a function which moulds collective culture. Under the influence of Gramscis's theory of """" hegemony"""", he thinks that media text is open space with diverse meaning and regards media text as popular producerly text through using the concept of """"open/ciosed"""" text of Eco and """"writerly/readerly"""" text of Barthes. On the basis of inheriting the theory of """"encoding and decoding"""" of Hall, he also absorbs the theory of """"resisting"""" of Decerteacc. Then, he thinks that audience don't simply passively absorb while contacting media, but have a kind of strong positive initiative, can """"produce"""" and """"consume"""" the meaning from the text according to their own demand.

费斯克将现代的大众传媒与中世纪的&吟游诗人&进行类比，指出大众传媒具有塑造集体文化的功能；在葛兰西文化霸权理论的影响下，他将媒介文本视为一个意义开放的空间，并借鉴艾科的&开放式／封闭式&文本及巴特的&作者式／读者式&文本概念，进一步将媒介文本界定为一种&大众的生产者式文本&；他在继承霍尔编码／解码理论的基础上，又吸收了德塞图的&抵抗理论&，认为受众在接触媒介时不是一味消极被动的&吸收&，而是具有一种强烈的积极主动性，能够按照自己的需求从文本中&生产&和&消费&意义。

Fiske also tested the men for levels of sexism and found a surprising effect those who scored high on this test,...the hostile sexists were likely to deactivate the part of the brain that thinks about other people's intentions.

没太看明白&就是那些级别高的人&……这些有敌意的性别主义者倾向于减弱大脑某些区域的活动，这些区域和人们想起他人时的冲动有关。

Dixie itself is a nickname for the American South.

Dixie 本身是美国南部的别称。

I think John Terry epitomises that and a big reaction is what we will be looking for.

而我认为特里就是这样一个典型，他正是我们期望看到的那个领秀。