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Studying the marketing reengineering, this thesis concludes that:①marketing should go beyond a functional element to guide a company at a strategic level, it is the "soul" of a company,②vision analyzing, marketing architecture crafting and implementing, and stakeholders' interests balancing, are three integral parts of marketing for a company, and ③for its own survival and growth, Shuanghuan Auto needs a foresightful, holistic and sustainable marketing system to draw on.
通过对双环公司营销再造的研究,得出了如下结论:①营销不应被简单地看作是一个功能性概念,营销必须是一个战略经营的概念,它是公司的&灵魂&;②一个公司完整的营销活动必须涵盖企业愿景评估、营销体系设计与实施以及三个主要利益主体间的利益平衡这三个方面的内容;③双环公司要生存和发展,离不开具有前瞻性、系统性以及可持续性的营销系统的强有力支撑。