undifferentiated marketing
- undifferentiated marketing的基本解释
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无差异行销
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Undifferentiated marketing is more suited for uniform products such as grapefruit or steel.
无差别营销更适合统一产品如柚子或钢。
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When a firm introduces a new product, it is practical to launch only one version, and undifferentiated marketing or concentrated marketing makes the most sense.
当企业推出一项新产品,它是实际推出只有一个版本,和无差别营销或集中市场营销做出最感。
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If most buyers have the same taste, buy the same amounts, and react the same way to marketing efforts, undifferentiated marketing is appropriate.
如果多数买方有相同的口味,买了相同的金额,并能以同样的方式促销,无差别营销是合适的。
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Undifferentiated marketing strategy: A firm might decide to ignore market segment differences and go after the whole market with one offer.
无差异市场营销策略:无差异市场营销策略是指企业不考虑细分市场间的差异,把市场视为同质市场,用单一产品、单一营销组合方案开展市场营销活动的营销策略。
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Undifferentiated marketing:无差异行销
企业可能选择一个最有利的目标市场,以此拟定行销组合,此法称为无差异行销(Undifferentiated marketing)或大众行销(mass marketing). 可口可乐早年的行销方式,就是这类典型的范例,只提供一种包装、口味的产品,来满足所有消费者. 此方法着眼于成本经济性,
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Undifferentiated marketing:无差异营销
...名称 无差异营销(Undifferentiated Marketing) 解释 在市场上仅推出单一产品及使用大量配销与大量广告促销方式,吸引所有的购买者. Ex.白兰氏鸡精. ...
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Undifferentiated marketing:无差别营销
这种营销战略把市场进行细分,找出本企业"保卫尔"(BOVRZL)牛肉精,是一种英国出口的营养性饮食品,在世界各地区的市场面对总体市场的战略,是为了配合所谓无差别营销(undifferentiated marketing)这类营销初期现金是指前期决算的末期部分,
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Undifferentiated marketing:未区隔行销
"保险人员","underwriter" | "未区隔行销","undifferentiated marketing" | "无向图形","undirected graph"
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undifferentiated marketing strategy:无差异营销策略
目标营销target marketing | 无差异营销策略undifferentiated marketing strategy | 差异营销策略differentiated marketing strategy
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