narratory
- 更多网络例句与narratory相关的网络例句 [注:此内容来源于网络,仅供参考]
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The text was divided into five parts: The basic conception of narratology applicability of narrative theory in television advertisiment research was explained in the first chapter; television advertisiment was researched on four aspects: the entity of narratory、the display mode of storied advertisiment、the analysis of live broadcast and word of narrative advertisiment in the second chapter; narrative research on the symbol mode of television advertisiment such as montages and voices et cetera was made in the third chapter; television advertisiment was analyzed by signifier and signified of advertisiment as well as narrative technique in desire and implementation in the fourth chapter; the relationship of narrative prototype and adoption in television advertisiment was discussed on several aspects such as circumstances prototype、ideological prototype and person prototype et cetera in the fifth chapter.
本文正文共分五个部分展开:第一章阐释叙事学的基本概念以及叙事理论对电视广告研究的适用性;第二章从叙事的本质、广告故事化的表现形式、广告叙事的时况和话语分析四个方面研究电视广告并尝试建构一个电视广告叙事学的研究模式;第三章对电视广告中的画面和声音等符号形式进行叙事学研究;第四章从广告中的能指和所指、愿望和实现的叙事技巧对电视广告进行分析;第五章从情节原型、意识形态原型、人物原型等方面探讨电视广告中叙事原型与叙事接受的关系,同时探讨电视广告的陌生化表达方式。