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The results showed that the elements of design that affect brand equity are aesthetics, originality, informativeness, identifiability, eye-catchingness, memorability, and systematic, cultural, symbolic, protective, convenient, environmental and displayable qualities.
研究结果显示,包装能够提供消费者的设计效益分别为美感性、独创性、资讯性、识别性、醒目性、记忆性、系统性、文化性、象徵性、保护性、便利性、环保性、展示性等13项设计效益,经研究证实其同时对品牌权益具有影响作用。